Irish consumer sentiment fell marginally in July
The latest Credit Union Consumer Sentiment Survey shows that the outlook for household finances is hit by renewed inflation fears
Print28 July 2026
Irish consumer sentiment fell marginally in July, the latest Credit Union Consumer Sentiment Survey shows.
According to the research, that the outlook for household finances is hit by renewed inflation fears.
The July sentiment reading doesn’t signal any major change in the mood of Irish consumers.
The slight softening might be viewed as disappointing given lower retail fuel costs, a slight easing in inflation, generally positive forecasts for the Irish economy and exceptionally fine weather through the survey period.
However, there was also a renewed escalation of military action in the middle east with an accompanying spike in global oil prices, warnings of higher future food prices, increases in domestic electricity prices, further ‘tech’ layoffs and ongoing warnings about AI-related threats to jobs.
As a result, economic and financial developments have been mixed of late.
Cost of living concerns
Speaking on the release of the July sentiment data and analysis, David Malone, CEO of the Irish League of Credit Unions, noted: “The July survey results are disappointing but not entirely surprising in that they highlight the continuing pressures Irish consumers face from rising living costs.
“What stands out in this month’s findings is that concerns about the cost of living continue to outweigh all other economic issues by a significant margin.
“Despite some positive economic developments in recent months, many consumers remain focused on the day-to-day realities of managing household budgets. For support and guidance through life’s varied financial challenges and opportunities, members can always rely on the support of their local credit union.”
Read More: Consumer confidence ‘still under pressure’
© 2026 by ShelfLife reporter
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