Maxol announces Aware as new charity partner
As well as featuring Aware collection boxes in Maxol’s 230 locations, the partnership will support Aware’s Beat the Blues schools programme and promote Aware and Maxol’s Mood Walks
Print28 June 2016
In a bid to promote positive mental health in communities across Ireland, Maxol has teamed up with mental health charity Aware as its new charity partner.
The partnership, which will run until at least the end of 2017, will support the range and level of important services delivered by Aware in the Republic of Ireland and Aware NI in Northern Ireland.
The announcement was made by Maxol’s chief executive Brian Donaldson, who was joined by Dublin footballer Bernard Brogan and Aware CEO Dominic Layden at the recently opened Maxol M3 Mulhuddart Services, to officially launch the partnership.
As well as featuring Aware collection boxes in Maxol’s 230 locations, the partnership will also support the important issue of youth mental health through Aware’s Beat the Blues schools programme for teenagers aged 15-18.
A further key initiative will be Aware and Maxol’s Mood Walks, a series of walks taking place across the country where communities are encouraged to come together to get to know each other, while keeping active and maintaining positive mental health. More details on these activities will be announced shortly.
Highlighting the fact that fundraising and corporate donations account for 85% of the charity’s annual fundraising, and that Aware could not provide the same range of services without this support, Dominic Layden, chief executive officer of Aware, said of the new Maxol partnership: “It is really wonderful to see such a widely recognised and respected brand actively promoting mental health in communities in Ireland.”
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