Mash Direct and Sony Pictures team up ahead of forthcoming Peter Rabbit 2 movie release

The Mash Direct range is currently branded with beautiful imagery of Peter Rabbit and his friends

Award-winning brand giving families the chance to win a once-in-a-lifetime trip to Hollywood


Brand Central

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18 March 2020

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Mash Direct, the award-winning ‘field to fork’ convenience vegetable accompaniments brand, is celebrating the forthcoming release of Sony Pictures’ Peter Rabbit 2. The company will be giving away a range of prizes including a once in a lifetime trip to Hollywood through an exciting on-pack promotion.

To be in for a chance to win, all consumers have to do is pick up selected products from the Mash Direct range, which have been given a makeover and are branded with beautiful imagery of Peter Rabbit and his friends.

The prizes can be won on packs of the Mash Direct Mashed Potato, Champ, Carrot & Parsnip, Carrot, Parsnip & Turnip, Mashed Turnip, Potato Croquettes, Potato, Cheese & Onion Croquettes, Green Cabbage and Potato Rosti. The range is available in selected retailers and can be purchased from RRP €2.29.

One lucky winner will receive a fantastic three-night stay in a luxury hotel in Hollywood for a family of four. They will be given an exclusive Sony Pictures studio tour. They will also celebrate with a delicious meal at one of the top restaurants in Hollywood, as well as enjoying an action packed urban farm tour and a self-guided Santa Monica drive in an electric Mini 4X4.

In the new Peter Rabbit 2 movie, the characters go on a heist in a farmer’s market. Creating themed Mash Direct packs of produce direct from the farm, is a perfect fit to celebrate the upcoming return of Peter Rabbit and his friends to the big screen.

Cetainly, as a committed veg lover, Peter Rabbit is the perfect partner for Mash Direct. The company combines six generations of the Hamilton family’s farming expertise to create an extensive range of tasty and award-winning ‘field to fork’ vegetable accompaniments, which cook in just three minutes. Everything is produced fresh on the family farm to create the true taste and texture of home cooking from a brand which has received 22 Great Taste Awards to date.

Mash Direct’s range is ideal for families and children as each dish is low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings. Available in multiple retailers, the Mash Direct range can be found in the ready meals aisle or the fresh chilled product aisle in Tesco, Supervalu, Dunnes Stores, Centra, Eurospar and Spar stores as well as various independent retailers.

Excited to be partnering with Sony Pictures again for the release – which is now scheduled to take place in August – Jack Hamilton, chief operations officer at Mash Direct said: “Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high quality veg in their daily diet.”

Meanwhile, Barbara Murphy, head of distribution in Ireland at Sony Pictures pointed out: “Peter Rabbit is renowned for getting up to mischief, but is also synonymous for fresh field vegetables! The on-pack promotion is the perfect way to engage families and encourage healthy eating whilst giving them the chance to win prizes in connection with one of our most lovable characters.”

The Mash Direct on-pack promotion is currently running in supermarkets. To enter the competition, individuals will need to visit, fill out a form and enter a promotion code that can be found on the clear plastic film to be in with a chance of winning

For more information, visit /, Facebook: and Instagram: @mashdirect.




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