Pringles launches first-ever mystery flavour in Ireland
Fans able to uncover the mystery by correctly identifying the flavour will have the chance to win a trip to New York City
Print7 April 2025
Pringles has recently launched a mystery flavour in Ireland as part of a partnership with gaming icon, Super Mario.
The limited-edition “mystery flavour” in a distinctive silver tube featuring one of the Super Mario universe’s signature Question Blocks will be available across all major supermarkets across Ireland until 2 May.
“We’re thrilled to bring this exciting mystery flavour to our consumers in Ireland. We believe it will spark a lot of fun and conversation as people try to decipher the unique taste,” Ann Rose Eng, senior brand manager at Pringles Ireland, said.
Uncover the mystery
Fans able to uncover the mystery by correctly identifying the flavour of crisps will have the chance to win a trip to New York City.
The grand prize, worth over €8,000, includes return flights for two adults to New York, six nights’ accommodation, roundtrip airport transfers and spending money.
To take part in the competition, consumers should scan the QR code on the tube and submit their guess on the Pringles website.
Revealed flavour
The competition closes on 5 May 2025 and the flavour will be revealed via Pringles UK social media channels later that month.
More details on how to enter the competition are available on Pringles tubes or on the website here.
The partnership also sees Mario, Luigi and friends appearing on Pringles’ iconic tubes including Original, Salt & Vinegar, Texas BBQ and Sour Cream & Onion.
Read more: Pringles launches eco-friendly paper-based tube nationwide
© 2025, ShelfLife by Patryk Goron
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