Marketing bites

Robert Beirne, Lidl Graduate and winner of the Graduate Employee of the Year, provided his expertise in Waste Management to Global Green at Electric Picnic

Lidl Graduate Employee of the Year 2016 Robert Beirne ‘wastes’ no time in helping environment - and other news for FMCG marketers - for the week 22/09/2016 - 29/09/2016


Brand Central

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29 September 2016

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Lidl Graduate Employee of the Year 2016 Robert Beirne ‘wastes’ no time in helping environment

Lidl graduate and winner of the Graduate Employee of the Year, Robert Beirne has been successfully growing his profile since receiving his award in May. He was recently recruited by Global Green for the Electric Picnic weekend to help with their waste management during the festival.

Beirne won the prestigious Graduate Employee of the Year award for demonstrating enthusiasm, initiative and skill, as well as adding significant value and contribution to the business success of Lidl. Graduating with a Bachelor’s Degree in Technology Management in 2012, Beirne completed the Lidl Graduate Programme in Logistics Management and was given full responsibility for all waste and recycling contracts for Lidl’s 184 stores and four regional distribution centres across the island of Ireland. Currently 85% of Lidl’s total waste is diverted away from landfill with an overall goal of hitting the ‘Zero Waste to Landfill’ mark.

Deliveroo celebrates first birthday in Cork

Deliveroo, the on-demand delivery service that brings high-quality restaurant meals to doors in an average 30 minutes, recently celebrated its first 12 months in Cork by announcing the addition of 17 new jobs in the coming months. Since launching in Cork, over 40 high quality restaurants and cafés have signed up to deliver meals through Deliveroo, including Milano, Dashi Sushi, Rocket Man, Sober Lane, Quinlan’s Seafood Bar, El Vino and Eco in Douglas to name just a few.

Visit to find out more, or try the new free app.

‘Add a Splash of Magic’ to all your favourite dishes with Avonmore Cream this winter

With autumn upon us and the all-too familiar chill in the air, Avonmore is here to help ‘Add a Splash of Magic’ to consumers’ everyday mealtimes over the coming months. From creamy morning porridge to spicy evening curries and a mid-morning coffee fix, Avonmore Cream states it is the secret ingredient that transforms everyday meals into plate-lickingly, second helpingly good occasions. With just half the fat content of ordinary cream, Avonmore Cooking Cream (RRP: €1.99) still provides all the creamy goodness consumers expect, but with less calories.

Check out for full recipe details.

Comans launches Hüfi Bottle in Irish bars as demand for gluten-free soars

Hüfi, the new low calorie and gluten-free beer has just landed in bottle form in Ireland as demand for healthier, gluten-free drink options is at an all-time high. Already established in the off-trade after a successful 7 months since introduction, Hüfi is regarded by many beer-drinkers as the perfect solution to enjoying a refreshing beer while still maintaining a healthy and balanced lifestyle. Hüfi is also available in a 50cl can, retailing at just €1.90.

Check out Hüfi on Facebook to keep up to date with the latest giveaways:

#ThisIsMe: West Coast Cooler launches new campaign targeted at young females

West Coast Cooler launched a new advertising campaign with Ogilvy earlier this month. The key aim of the #ThisIsMe campaign was to rejuvenate the brand, creating a platform for West Coast Cooler to reconnect with young women in Ireland. West Coast Cooler wants to inspire women to celebrate their wonderful achievements, embrace their femininity and take pride in their individualism, encouraging them to say with confidence ‘This is Me’.

The campaign was launched with a video rolled out across digital and social channels. A stylish suite of Out-Of-Home six-sheets and Metropoles are also visible throughout Dublin, which encourage the target audience to ‘Shazam’ any of these posters, directing them to the #ThisIsMe video.

Keelings wins Fruit Category at Irish Quality Food and Drink Awards 

Keelings, Ireland’s leading producer and supplier of fresh produce, has won the fruit category at the finals of the prestigious Irish Quality Food and Drink Awards, which took place on 8 September at the Round Room, Mansion House in Dublin. Keelings Sweet Irish Strawberries were chosen from almost a thousand product entries across the Republic of Ireland and Northern Ireland, all of which went through weeks of tough judging at the Dublin Institute of Technology’s School of Culinary Arts and Food Technology.

For further information on Keelings, visit and check out the Facebook page:



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