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Jack Daniel's Barrel Hunts will take place in Galway, Cork and Dublin

Jack Daniel’s celebrates 150th anniversary with launch of first-ever Worldwide Whiskey Barrel Hunt - and other news for FMCG marketers - for the week 01/09/2016 - 08/09/2016


Brand Central

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7 September 2016

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Jack Daniel’s celebrates 150th anniversary with launch of first-ever Worldwide Whiskey Barrel Hunt

In celebration of the 150th anniversary of the Jack Daniel Distillery, Jack Daniel’s Tennessee Whiskey has announced a Jack Daniel’s Barrel Hunt which will take place in Galway, Cork and Dublin throughout September 2016. The Galway Barrel Hunt will be the first to take place in Ireland on Thursday, 8 September 2016. Barrel Hunts will also take place in Cork on Thursday, 15 September and Dublin on Thursday, 22 September. Jack Daniel’s will provide clues through the Jack Daniel’s Ireland Facebook page (, encouraging fans to find hidden whiskey barrels in each location on the day of the Barrel Hunt.

For more information, visit: and

Talking Rain Beverage Company adds Kiwi Strawberry flavour to its drink range

Sparkling Ice, a flavoured sparkling water, was introduced into the UK and Ireland in April this year from US category leader, Talking Rain Beverage Company. At just 12 calories per bottle (500ml) and containing zero sugar, Sparkling Ice is bursting with refreshing fruit flavour. With great success from the first three flavours launched in the region – Black Raspberry, Orange Mango and Peach Nectarine – Talking Rain has introduced yet another innovative flavour, Kiwi Strawberry, to its product range; distributed through Richmond Marketing.

Improved product and makeover for KittenSoft ‘Adorably Soft’ range

2016 is an exciting year for KittenSoft with an ‘Adorably Soft’ re-launch. The Sofidel Group, producer of KittenSoft, has made a significant manufacturing investment into brand new ‘constellation’ technology; ensuring perfect product consistency. A brand new KittenSoft TV advert, running from September right through to December, represents the biggest above-the-line (ATL) investment KittenSoft has seen in recent years. The re-launch will also have strong promotional activity, helping KittenSoft remain Ireland’s number one ATL brand*, alongside a pack makeover, with all variants carrying the FSC sustainability logo.

*(Source: Kantar total Market Spend, week ending 19 June 2016)

Gala searches for red carpet reporter

This year sees Gala Retail and the Irish Film & Television Awards enter a second year of partnership for the IFTA Gala Television Awards. New for this year’s campaign is the introduction of the Gala red carpet reporter – a nationwide search for a budding young presenter to present from this year’s IFTA Gala Television Awards in October. To take part, entrants have been invited to submit a 60 second video to the @Gala_Retail Twitter account explaining why they should be selected. The winner will receive expert training and receive a video show reel of their presenting from the night.

Barry & Fitzwilliam distributing Hugo Spritz in Ireland

Barry & Fitzwilliam now represents Hugo Spritz, a refreshing cocktail beverage, in Ireland. Available to both the on–trade and off-trade, this sparkling and fresh drink, the ‘Hugo Spritz’ cocktail is made from The Hugo beverage with prosecco, elderflower and mint (5.5% ABV). This is a prêt-à-porter drink awaiting only some ice cubes, some mint leaves and, if you please, a slice of green apple to be ready to enjoy.

International Food & Drink Event (IFE) to return to London in March

Taking place at London’s ExCeL between the 19-22 March, the International Food & Drink Event (IFE) will be back with a fresh new look. This will incorporate some of the most popular original features including ‘meet the buyer’, as well as some exciting new innovative and interactive elements. For more information, visit



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