Celebrating Kylie!
Kylie Minogue Wines’ 5th Anniversary and Kylie’s 57th birthday celebrations were held at The Roof Gardens, Kensington
Print12 June 2025
Kylie Minogue marked the fifth anniversary of Kylie Minogue Wines and her 57th birthday with a glittering celebration at London’s exclusive private members club, The Roof Gardens.
Kylie was joined by Kathleen and Michael Barry and their son Michael Junior of Ireland’s Barry & Fitzwilliam, and distributor of Kylie’s range of wines in Ireland.
Following the intimate gathering, Kylie delighted guests with a surprise appearance in the DJ booth, joining her friend and collaborator The Blessed Madonna in The Spanish Gardens, performing their hit track “Edge of Saturday Night” and Kylie remix, “Can’t Get Blue Monday out of My Head”.
Founded in May 2020, Kylie Minogue Wines has rapidly become a global success story, with over 20 million bottles sold worldwide – equating to more than 100 million glasses poured. Now available in 32 countries, the range can be found in leading retailers such as Tesco, SuperValu and Dunnes.
In just over five years, the brand has achieved extraordinary growth, establishing a portfolio of nine wines, including one of the world’s best selling collections of Rosé. Kylie Minogue’s Signature Rosé is the number one premium branded rosé in the UK* whilst Kylie Minogue’s Prosecco Rosé leads the category as the number one branded Prosecco Rosé in the UK, with a 33% market share – 50% larger than its nearest competitor.**
Launch of Kylie prosecco
Building on this success, the launch of Kylie Minogue Prosecco Blanc has expanded the brand’s sparkling portfolio, reinforcing Kylie Minogue Wines’ leadership in the category.
Kylie Minogue Wines Sparkling has also driven 62% of all growth in the low and no-alcohol wine segment over the past two years, making it the number one no and low Sparkling Rosé in the UK.***
With a growing list of accolades, including three gold medals at the prestigious Drinks Business Wine Awards, and distribution across 32 international markets, the brand continues to go from strength to strength. Kylie Minogue Wines is now proudly recognised as one of the Top 100 alcohol brands in the UK****, boasting the number one positions in premium rosé, Prosecco Rosé, and 0% premium sparkling wine.*****
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* Nielsen EPOS 52wks ending 19th April 2025. Total Multiple Grocers
**Source: Nielsen EPOS 52wks ending 19th April 2025. Total UK Coverage
***Nielsen EPOS, 52wks ending 19th April 2025. Grocery Mults
****Nielsen UK EPOS sales 52wks to 25th Jan 2025
*****The Grocer Magazine 2024 using Nielsen EPOS
Read more: Another number one hit for Kylie Minogue Wines with 0%!
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