Summer sips sales surge
Ryan Brennan reports on the standout drink trends shaping summer 2026, including premium RTDs, low- and no-alcohol alternatives, and the continued growth of local craft producers
Print27 May 2026
As summer approaches, drinks brands are preparing to capitalise on peak seasonal demand with fresh innovation and strong in-store activation. While fruit-forward serves and Ready to Drink (RTDs) remain popular, Irish consumers are increasingly seeking premiumisation, lower-alcohol options, and sustainability-led brands. From spritz-style drinks and flavoured beers to canned cocktails, versatility across occasions — from picnics to at-home entertaining — is key.
Commenting on the rise in popularity of RTDs during the sunny season in particular, Jamie Tevlin, trading director, BWG Foods, said:
“The ready-to-drink category is one of the most dynamic spaces in the Irish drinks market right now, and it represents a compelling opportunity for convenience retailers specifically. We are seeing strong and sustained consumer appetite for RTD products across our entire store network, from premium cocktails to functional beverages and low and no-alcohol alternatives. BWG’s symbol brands hold a market-leading position in the Ready to Drink alcohol category, given the penetration of chilled refrigeration within its licensed estate and the products’ appeal to convenience shoppers.”
He added:
“Research consistently points to convenience as the preferred purchase channel for RTD, driven by impulse purchase behaviour, immediacy of consumption, and the growing expectation of chilled, curated ranges at the point of need. Consumers are also trading up in this category, seeking quality and variety alongside convenience.”
-196 celebrates its first year in Ireland with a massive Beyond the Pale 2026 partnership
Suntory -196 Peach Shochu, Vodka & Soda
Suntory -196 Grapefruit Shochu, Vodka & Soda
Suntory -196 Lemon Shochu, Vodka & Soda
Launched in Ireland last year, -196 has already made a major impact on the fast-growing Alcoholic Ready to Drink (ARTD) category.
This summer, the brand will be the official vodka-based ARTD partner of Beyond the Pale 2026. With more than 15,000 attendees expected, -196 will deliver bold, eye-catching branding and unforgettable moments that will stop festival-goers in their tracks.
Steeped in Japanese heritage, -196 first launched in Japan in 2005 and has since become one of the ARTD market leaders in Japan.
At the heart of -196 is its innovative Freeze Crush Infusion Technology, where whole fruit is flash frozen using liquid nitrogen at –196°C. The frozen zest, pulp and juice are then crushed into a fine powder and infused with vodka, shochu (a Japanese distilled spirit) and soda.
The result is a crisp, refreshing tasting ARTD that delivers Whole Fruit… More Flavour in every sip.
Following a successful first year on shelves, -196 is entering 2026 with even bigger ambitions. The brand will be supported by a heavyweight TTL campaign across Ireland, spanning high-visibility social media, influencer partnerships, digital amplification and strong shopper activity across major retailers.
The campaign continues to champion -196’s Japanese roots while bringing to life, in a fun and energetic way, the standout process behind the brand’s unique technology and whole-fruit flavour, showcased through bold and distinctive taste-led messaging.
Refreshing taste, available in two flavours — Lemon and Grapefruit — -196 can be found nationwide. The brand isn’t stopping there, with a new Peach flavour coming soon, delivering even more whole fruit flavour for Irish consumers to enjoy.
-196. Whole Fruit. More Flavour.
Altered State builds premium RTD drinks portfolio
Pocket Negroni
ÓL Irish Cocktails
Altered State is an Irish drinks import, distribution, and brand development company founded by Karl Cooney and Colly Murray, focused on bringing progressive premium drinks brands to the Irish market while also developing contemporary Irish products for export.
The portfolio includes 15 brands spanning RTDs, mixers, and cocktail ingredients, including Whitebox Cocktails, The Pickle House, and Karl Cooney’s own brands, ÓL Irish Cocktails and Dublin Cocktail Lab.
ÓL is a new generation Irish RTD brand created to bring a more transparent, natural, organic, and culturally modern approach to the category. Produced in Ireland, the brand focuses on Irish and organic ingredients, combining the sensibility of a modern cocktail menu with distinctive flavour profiles such as yuzu & pine, dillisk & passionfruit, and chokeberry & palo santo.
The brand has partnered with IMMA and festivals, including Another Love Story, positioning ÓL at the centre of Ireland’s creative and cultural scene.
Altered State also imports and distributes Whitebox Cocktails, one of the fastest-growing RTD cocktail brands to emerge from the UK and a standout within the growing 100ml full-strength single-serve category.
Whitebox is now listed in Sainsbury’s, Selfridges, on Aer Lingus transatlantic flights, and in numerous Irish independent off-licences, showing a strong case for the format within the Irish market.
The portfolio also includes The Pickle House, creators of premium Bloody Mary RTDs and cocktail mixers, listed with Virgin Atlantic.
Alongside the portfolio, Cooney develops bespoke syrups and flavour solutions, collaborating with venues including The Animal Collective and Library Street.
With growing support across both the on and off-trade and coverage in more than 150 accounts nationwide, Altered State expects significant growth this year as consumers increasingly move towards founder-led drinks brands with provenance, natural flavour, and authenticity over sugary low-cost RTD alternatives.
For more information, visit:
www.alteredstate.ie
Bulmers launches new flavours range in time for summer
Bulmers Irish Cider range
(L-R) Bulmers Berries and Strawberry & Lime
Much-loved Irish cider brand Bulmers is giving more reasons to celebrate this summer with the launch of two new flavours, Bulmers Strawberry & Lime and Bulmers Berries.
Available in 500ml bottles and 4 x 500ml cans, the new flavours will be listed nationwide in all major retailers and convenience stores as well as across the on-trade.
The vibrant new range reflects Bulmers’ commitment to meeting growing consumer interest in fruit-forward, refreshing cider options and will be the perfect addition on shelf this summer.
Both new variants have been developed through extensive consumer testing, ensuring the right balance of sweetness, refreshment, and drinkability.
Bulmers Strawberry & Lime delivers a light, refreshing taste, blending sweet strawberries with a crisp citrus twist, while Bulmers Berries combines strawberries, raspberries, and blueberries to create a bold, juicy flavour with a smooth finish that feels both premium and contemporary.
The result is a range designed to appeal to both existing Bulmers drinkers and a new generation seeking more variety in their choices.
To support the launch, Bulmers is rolling out a fully integrated campaign including video on demand, outdoor, social, digital audio and radio in addition to sampling activations in both the on and off trade that will help drive trial throughout key summer moments.
Bulmers will also be working with key retail partners to help support the launch in-store with takeovers, POS and dedicated social media activity.
Commenting, Siobhan Casey, head of brand for Bulmers, said:
“This launch marks an exciting moment for Bulmers as we expand our range in line with growing consumer demand for high-quality, fruit-forward cider options. Strawberry & Lime and Berries reflect our ambition to elevate flavour within the cider category, delivering a fruit-led cider with a more mature, sessionable taste that is refreshing, contemporary and full of character.”
She added:
“Flavoured cider presents a real opportunity for the trade, and we believe these new additions will not only strengthen the Bulmers portfolio but also help drive value and excitement across the category in 2026 and beyond. We’ve had a great response from retailers so far, looking to tap into the growing market, and we’re looking forward to working with them over the coming months.”
The new flavours complement Bulmers’ existing portfolio, including its Original Apple Cider, Bulmers Light and Bulmers 0.0, which launched last year and has proven successful with those looking to moderate.
Premium Birra Menabrea expands into Irish off-trade
***3-4 PICS HERE***
Menabrea Birra Bionda Biella
Menabrea Birra Bionda
Mneabrea 4 x 440ml cans
Menabrea range
Menabrea has arrived in Ireland’s off-trade, giving consumers looking for an authentic premium beer this summer a refreshing new choice.
The Italian lager is available nationwide across grocery, convenience and forecourts and comes in two formats: a 660ml sharing bottle and a 4x440ml can pack.
With roots in Italy’s Piedmont region at the foothills of the Alps, the refreshing lager is inspired by a brewing heritage that dates back to 1846 and spans five generations of the same family.
The 4.8% pale lager is renowned for its taste thanks to its careful balance of flavours that are both citrus and bitter and fruity and floral.
The result is a refreshing lager that can be enjoyed on its own or with food. Menabrea lends itself to a variety of dishes and is a great option for summer entertaining, making it a strong addition on the shelf.
The expansion into the Republic of Ireland off-trade follows growing success for the brand across GB, where Menabrea has seen volume growth of +30% YoY across all off-trade outlets. This is +16% ahead of the premium beer category average, as people continue to opt for authentic premium options.
As part of the launch, Menabrea is working closely with key retail partners to help support the launch in-store with takeovers, POS, retail media and sampling activity that will help drive trial throughout key summer moments.
Menabrea is also offering shoppers the chance to win a luxury 4-day Italian alpine escape, where they will stay in Europe’s highest hotel offering panoramic views of the mountains. Shoppers will be able to scan the available POS to enter.
Commenting, Eleanor Quigley, senior brand manager for Menabrea, said:
“We’re delighted to launch Menabrea into Ireland. Pairing beautifully with food, Menabrea will be a great addition to the premium beer offering this summer, helping retailers tap into the increased occasions summer brings.”
She added:
“We are looking forward to working with our partners in the off-trade to bring Menabrea to their consumers and see growth opportunities in the category with the introduction of this crisp, refreshing premium lager.”
Menabrea is available through C&C Group in Ireland.
For more information, please visit:
menabrea.co.uk/
Rascals launches lime-infused Chido lager
Chido Lager six pack
Meet Chido, the independent Irish-brewed Mexican-style lager from Rascals Brewing Company, created for easy-going summer drinking and built around one simple idea: real lime, already included.
Brewed with genuine lime zest, Chido delivers the bright citrus character people expect from a Mexican lager, without the need for a wedge stuffed into the neck of the bottle.
At 4% ABV, Chido is crisp, refreshing and highly approachable, designed to appeal far beyond traditional craft beer audiences.
Clean malt character, light bitterness and a subtle burst of fresh lime make it an easy choice for beer gardens, barbecues, festivals, casual dining and long summer evenings.
Presented in a clear 330ml bottle, it leans into a familiar and accessible visual style while maintaining the quality and attention to detail of an independent brewery product.
The brand positioning focuses on sociability, sunshine and uncomplicated good times rather than heavy craft beer messaging.
Chido is aimed at consumers who want flavour and quality, but without the intensity or perceived barriers sometimes associated with craft beer.
It comfortably sits alongside mainstream world lagers while offering a fresher, more modern and independently brewed alternative.
With strong standout branding, broad consumer appeal and an easy-drinking profile suited to warm-weather occasions, Chido is designed to perform strongly across pubs, bars, outdoor events and retail throughout the summer season and beyond.
Make it your moment of indulgence this summer with iStil38 Craft Irish Vodka
This summer, elevate every occasion with iStil38 Craft Irish Vodka — a premium Irish vodka that combines world-class quality with homegrown pride.
With three exceptional expressions — Original, Vanilla, and Pink Berries — iStil38 offers something for every taste and every serve.
The Original expression, crowned World’s Best Vodka 2024, sets the benchmark for purity and smoothness, delivering a clean, refined finish that stands above the rest.
The Vanilla variant brings a subtle sweetness and warmth, perfect for indulgent summer serves, while Pink Berries offers a vibrant, fruit-forward twist that shines in spritzes and refreshing cocktails.
As Irish consumers and bars increasingly look to support local, iStil38 proves there’s no need to compromise. Why look abroad when the world’s best vodka is proudly Irish?
Smooth, sophisticated, and incredibly versatile, iStil38 is the ideal base for summer cocktails, from light spritzes to classic serves with a modern twist.
This season, make it your moment and indulge yourself this summer by choosing iStil38 Craft Irish Vodka.
West Coast Cooler launches Apple Drop RTD
West Coast Cooler Apple Drop
West Coast Cooler is building on recent momentum with the launch of Apple Drop, a bold new flavour innovation designed to tap into changing consumer tastes and growing demand for lighter, more refreshing RTD options.
As Ireland’s number one RTD brand, West Coast Cooler continues to evolve alongside the category, with consumers increasingly seeking lower calorie serves, flavour-led experiences and approachable alcohol options suited to social summer occasions.
Apple Drop combines crisp apple and lime with subtle elderflower and matcha notes, creating a refreshing, modern flavour profile designed for easy summer drinking.
At just 88 calories per serve and 4% ABV, the new launch is positioned to appeal to consumers looking for balance between flavour and moderation without compromising on enjoyment.
The launch follows a standout year for West Coast Cooler, with the brand recording value growth of 67% during 2025 according to Nielsen data.
Consumer testing also demonstrated strong appeal for Apple Drop among both existing West Coast Cooler drinkers and new consumers entering the category.
The new addition joins the existing West Coast Cooler range:
- Original (Tropical)
- Rosé (Red Berry)
- Sunburst (Peach & Mango)
The brand believes flavour innovation and lighter-style RTDs will continue driving category growth throughout summer 2026.
A blush of summer: Moët Hennessy’s essential guide to summer effervescence
As summer entertaining season approaches, Moët Hennessy is spotlighting rosé champagne as one of the defining drinks trends of the season.
The collection includes celebrated expressions from:
- Moët & Chandon
- Veuve Clicquot
- Ruinart
- Krug
- Dom Pérignon
Each house brings its own interpretation of rosé champagne, combining elegance, freshness and versatility suited to everything from garden parties to premium dining occasions.
Moët & Chandon Brut Impérial Rosé
Moet & Champagne Rose Imperial
Moët & Chandon Brut Impérial Rosé is described as radiant and fruit-driven, offering aromas of wild strawberry, raspberry, cherry and floral rose notes with subtle hints of pepper.
On the palate, flavours of berries, peach and redcurrant combine to create a vibrant and refreshing finish.
The champagne pairs well with sushi, grilled peaches and creamy cheeses.
Moët & Chandon Grand Vintage Rosé 2016
Grand Vintage Rosé 2016 reflects the character of a challenging Champagne harvest that ultimately produced exceptional Pinot Noir and Meunier grapes.
The wine features syrupy red fruit notes alongside floral aromas, gingerbread and chocolate powder characteristics.
Ripe raspberry flavours dominate the palate, creating a richer and more layered rosé expression.
Veuve Clicquot Brut Rosé
Originally created by Madame Clicquot in 1818, Veuve Clicquot Brut Rosé blends grapes from 50 to 60 crus and incorporates Pinot Noir red wine into the traditional Yellow Label blend.
The champagne delivers flavours of cherry, strawberry and blueberry alongside spice, pastry and toasted notes.
Recommended pairings include sashimi, pizza, aged cheeses and red fruit desserts.
Ruinart Rosé
Ruinart Rosé combines Chardonnay freshness with Pinot Noir intensity.
The wine features aromas of pomegranate, guava, lychee and rose petals alongside secondary notes of tonka bean and nutmeg.
Maison Ruinart recommends pairing the champagne with shellfish, oily fish, charcuterie and duck dishes.
Krug Rosé
Krug Rosé traces its origins back to 1976 and is crafted through blending white base wines with traditionally macerated Pinot Noir red wines.
The champagne displays aromas of strawberries, cherries and pastry alongside blood orange and pink grapefruit notes on the palate.
The collection reflects growing consumer appetite for premium rosé champagne experiences centred around summer entertaining and elevated social occasions.
Q&A with John Hales, Bavaria Ultra
John Hales, Bavaria Ultra
Q: Summer is such a key season for lighter beers – how did Bavaria Ultra set out to create a drink that fits perfectly into warm-weather occasions?
A: Summer is a key moment for the lager category, with consumers naturally seeking more refreshing, easy-drinking options. With Bavaria Ultra, the focus was on creating a clean, crisp and highly refreshing lager that delivers on taste, while offering a lighter carb and calorie profile.
It’s designed to suit longer, more social occasions typical of summer, where consumers are looking for a beer that feels balanced and refreshing without being heavy.
Q: What trends are you seeing in how people are choosing their drinks during summer, and how has that influenced Bavaria Ultra’s approach?
A: We’re seeing a continued shift towards more mindful and considered drinking, particularly during summer when occasions are more frequent and extended. Consumers are increasingly paying attention to calories and carbohydrates, reflecting a broader health and wellness trend, while still wanting to enjoy a premium beer experience.
This has shaped Bavaria Ultra’s approach, ensuring it delivers a low-carb, low-calorie option that aligns with these behaviours, without compromising on flavour or refreshment.
Q: Bavaria Ultra is positioned as a lighter option – how do you balance refreshment, flavour, and lower calories without compromising on taste?
A: Taste is critical, particularly in lager, where repeat purchase is driven by flavour. With Bavaria Ultra, a strong focus has been placed on developing a completely new, more complex recipe, designed to reduce carbohydrates while maintaining the full, refreshing flavour expected from a premium lager.
The brewing process is significantly more intricate than traditional lager brewing, allowing for greater control during fermentation and helping to lower carbohydrate levels without compromising on taste. The result is a clean, crisp beer that delivers on both refreshment and flavour.
Q: Are there particular summer moments or settings (BBQs, festivals, beach days) that inspired the way Bavaria Ultra is marketed or enjoyed?
A: Bavaria Ultra is well-suited to a wide range of summer occasions, from BBQs and garden gatherings to festivals and more active, outdoor moments.
These are typically longer, more social occasions where consumers are looking for a refreshing beer that fits seamlessly into the day.
What’s increasingly shaping these occasions is a more balanced approach to consumption, with people looking for options that align with how they eat and live. Bavaria Ultra fits naturally into this, particularly around food-led moments, where consumers are seeking a lighter, low-carb option that complements the occasion without feeling heavy.
Our marketing approach reflects this, focusing on lifestyle-led moments that bring together socialising, food and more active, health-conscious behaviours.
Q: Looking ahead, how do you see the summer drinks category evolving, and where does Bavaria Ultra fit into that future?
A: We expect the summer drinks category to continue evolving in line with broader trends around moderation, health and wellness, and more mindful consumption. Summer occasions are typically longer and more social, and increasingly, consumers are looking for options that feel lighter and more balanced, particularly as they become more aware of calories and carbohydrates.
Low-carb beer strongly resonates with Irish consumer preferences for more health-conscious options, particularly among millennials and health-focused demographics seeking alternatives to traditional beers that are higher in carbohydrates.
In more established markets such as the US and Australia, this trend is already well proven, with ultra-style low-carb beers emerging as some of the top-selling brands in the category, highlighting a clear opportunity for similar growth in Ireland.
Bavaria Ultra fits naturally into this evolving space, offering a premium lager experience at a more accessible, value-for-money price point compared to competitors, alongside a significantly lower carb count. As these trends continue to develop, we see a growing role for options like Bavaria Ultra, particularly during key summer occasions where consumers are looking for refreshment, balance and great taste without compromise.
Bavaria Ultra launches as Ireland’s first low-carb lager, tapping into the fast-growing mindful drinking trend
Bavaria Ultra
Ireland is set to welcome its first dedicated low-carb lager with the launch of Bavaria Ultra, introducing a new option for consumers seeking a full beer experience with a lower carb and calorie profile – without compromising on taste.
This new premium lager is now available in Ireland through Comans Beverages Ltd., the official distribution partner for the world-famous Bavaria brand. Brewed by Royal Swinkels, a seven-generation family of brewers with over 300 years of heritage, it combines deep-rooted craftsmanship with a pioneering spirit.
The Swinkels family is known for charting an independent course and continuously evolving to meet changing consumer needs. From early advances in alcohol-free brewing to ongoing developments in sustainable, modern production, this commitment to innovation remains at the heart of the business.
This latest launch reflects a growing shift toward more mindful drinking habits, with Irish consumers increasingly seeking beverages that align with active and health-conscious lifestyles.
Part of the renowned Bavaria brewing portfolio, Bavaria Ultra delivers a premium lager experience with a lower carb and calorie profile – without compromising on taste.
With 4.2% ABV, it contains just 0.59g of carbs and 28 kcal per 100ml, nearly six times lower in carbs than a standard lager, offering a smarter choice for consumers who want to enjoy beer without trade-offs.
Bavaria Ultra has been specifically developed to meet the needs of a new generation of beer drinkers who are increasingly balancing enjoyment with more conscious lifestyle choices.
Smooth, crisp and highly refreshing, Bavaria Ultra is brewed with carefully selected ingredients and natural mineral water sourced from Bavaria’s own spring, helping deliver a clean and balanced taste.
Bavaria Ultra is crafted using an innovative brewing process and a newly developed, complex recipe, designed to reduce carbohydrates while maintaining a superior taste.
Whispering Angel celebrates 20th vintage
Whispering Angel 20th Vintage
Remarked as the world’s number one rosé, Whispering Angel proudly celebrates its 20th vintage with the momentum and unmistakable confidence that have defined the brand since 2006. Whispering Angel’s 20th Anniversary is a milestone that marks two decades of leadership and category-defining excellence. It is more than a date on the calendar; it is a celebration of an enduring legacy and a vision for the future of rosé.
Sacha Lichine founded Whispering Angel in 2006 with a bold intention: to bring rosé to greatness. Since its inception, Whispering Angel sparked the global Rosé Renaissance, elevating an entire category of wine into a symbol of luxury, status and French joie de vivre. Today, it continues to lead with sustained sales growth and the charisma that has made the brand a global icon.
Clear, vibrant and culturally fluent, Whispering Angel remains the preferred French rosé world-over and the benchmark against which every other rosé is measured.
Founder’s statement
“I am pleased to say that this is among the best vintages of Whispering Angel we’ve made. Both delicious and aromatic.” – Sacha Lichine
Whispering Angel 20th Vintage
Sacha Lichine’s original whisper has become a global promise: a promise of excellence, prestige, and innovation. Two decades on, that intimate beginning has been reinterpreted for the 20th vintage release.
Winemaker’s statement
“The 20th anniversary vintage is expressive and precise, revealed through a balance of ripeness and freshness, with delicate notes of citrus and red fruits that add clarity and depth. On the palate, the wine opens smoothly with a silky, well-defined texture. Its ever-present freshness adds structure and dimension, leading to an energetic, lively finish.” – Bertrand Léon
The new anniversary label is refined and collectible. It features Sacha Lichine’s signature alongside the iconic Whispering Angel brand mark – the angels of Chateau d’Esclans that have become its ambassadors to the world. Designed to stand out on the shelf and inspire pride wherever it appears, the label reflects both heritage and modernity.
To mark the brand’s milestone, Whispering Angel is proud to be kicking off a year of celebrations with the unveiling of a special edition artwork, composed of 20 visual stories, each representing a chapter in the Whispering Angel journey – people, places, and moments that shaped the world’s most influential rosé.
Whispering Angel is available from O’Brien’s nationwide, Shield’s Malahide, Morton’s Ranelagh, Avoca, Molloy’s, DonnyBrook Fair, Wines Online, Malt House Trim, The Wine Centre Kilkenny, World Wide Wines Waterford and all major retailers.
Whispering Angel 2025 Vintage – RRP from €26.65.
Unveiling the new Minuty M Ltd Edition Bottle
M Minuty Cotes De Provence
Minuty continues its series of artistic collaborations for its M Rosé cuvée with a limited edition designed by Lucia Vinti. Paying tribute to the Mediterranean art of living, the bottle was born from a collaboration between an Italian artist and a Provençal Maison, in the heart of the Saint-Tropez Peninsula – united by the same culture of taste, sharing, and conviviality.
The new vibrantly coloured illustrated edition highlights the aromas and fruity freshness of the Minuty M wine, while paying homage to the unique bottle design created by Monique Matton in the 1960s: “La Provençale”, which has become a symbol of Provence wines.
Lucia’s illustration is directly inspired by Minuty M’s aromatic profile. With notes of red fruits and peach, the bottle evokes the generosity and freshness of the wine through a luminous composition in which patterns and colours echo the Mediterranean art de vivre.
To extend this experience, a summer tart was created around the same aromatic notes, inviting enthusiasts to discover these flavours not only in the glass, but also on the plate.
Since 2018, the Maison has invited international artists each year to reinterpret the Minuty M bottle. Through their eyes, the bottle becomes a canvas that reflects not only the world of the Maison, but also the unique art of living on the Saint-Tropez Peninsula, Minuty’s birthplace since 1936.
The wine
Minuty M is crafted from a blend of three grape varieties: predominantly Grenache for its aromatic elegance, Cinsault for its freshness, and Syrah for added complexity.
With its pearly pink hue, the wine immediately charms with its aromatic intensity, ranging from tangy red berries to notes of white-fleshed fruits. On the palate, this new vintage is rich and rounded, with crisp fruit. A subtle hint of sweetness tempers its liveliness.
This cuvée pairs beautifully with a wide range of appetisers: tapas, crackers, wasabi peas – as well as summer salads such as Salad Niçoise – also complements seafood, including small crustaceans, pink shrimp and shellfish.
Additionally, prepare the summer tart at home, enjoy it alongside a glass of Minuty M Rosé, and let yourself be transported into the Mediterranean Spirit – right at your table.
ALDI predicts surge in rosé sales as warmer weather arrives
With brighter evenings and longer days emerging, rosé season is beginning to build momentum across Ireland. ALDI has revealed that rosé sales increased by 40% from April to May 2025*, showing shoppers love a crisp glass of rosé in summer months as they move towards lighter wine styles in late spring and early summer.
As we come into May, ALDI expects to see a rush among buyers, with rosé continuing to grow in popularity – particularly among millennial and Gen Z consumers seeking easy-drinking options for relaxed social occasions.**
ALDI’s curated selection of customer favourites and standout bottles is leading the charge this season, offering quality, flavour and value across every occasion.
Viral sensation, the Pierre Jaurant Le Petit Poulet Rosé €8.99 is a refreshing, light, and dry rosé that makes it a reliable crowd-pleaser.
Jolie by Juliette Coteaux de Béziers Rosé, €8.99 from the Spring Summer range, is a beautifully pale pink, refreshing wine with flavours of strawberry and peach, making it ideal for effortless sipping.
For those seeking a more elevated option, the Specially Selected Organic Costa Toscana Rosé €9.99 delivers layered notes of white peach, raspberry and strawberry, balanced by a subtle citrus lift.
Appendix
*ALDI Research Team Internal Data 2025.
**Rose Wine Market Growth Analysis, Dynamics, Key Players and Innovations, Outlook and Forecast 2025-2032.
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