Marketing bites

Love Reading campaign to promote the power of print magazines - and other news for FMCG marketers - for the week 16/02/2016 - 22/02/2016


Brand Central

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22 February 2016

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Love Reading campaign to promote the power of print magazines

Magazines Ireland has launched a new retail marketing campaign to promote the power of print magazines to both readers and retailers. The campaign includes a ‘Love Reading’ poster for retailers to display in store; a Love Reading magazine advert; and an information leaflet ‘Making More Money from Magazines’ to encourage and support retailers in selling magazines.

The orange icon returns: Orangina back to ‘shake up’ Ireland this spring

Now on Irish shores, the classic French drink that many will remember from summers spent on French beaches, Orangina, is ready to tantalise and refresh Irish taste buds. With the ideal amount of real orange pulp and natural orange zest, the sparkling drink delivers a subtle blend of citrus fruits. A large-scale advertising campaign with TV, outdoor, social media and shopper activation will make sure that Orangina is the drink consumers are reaching for this spring. In fact, brand awareness among the target audience is already at 61%. Orangina and Orangina Light are both now available in 420ml bottles.

Street artist EINE gives The Body Shop’s ‘hemp hand protector’ limited edition packaging redesign

The iconic hemp hand protector by The Body Shop has received a bold new limited-edition packaging re-design by one of the world’s most renowned street artists – EINE. Using EINE’s famous typography, the Hemp Hand Protector communicates the positive and powerful message, ‘Change’, reflecting The Body Shop’s mission to make a positive difference in people’s lives on a worldwide scale. For every protector purchased, £1.50 will be donated to The Body Shop Foundation, the charitable arm of The Body Shop International.

Learn more in-store and online from February 2016 at

Linwoods in the mix for award gold!

Now in their ninth year, the FreeFrom Food Awards are the industry’s only award for ‘freefrom food’. The FreeFrom Food Awards shortlist was recently announced, with Linwoods ‘super-seeding’ many of their competitors to be shortlisted! Linwoods Milled Flax, Chia Seed, Apple & Cinnamon is one of eight products shortlisted in the Superfoods & Sports Supplements category. The winners will be announced on Tuesday, 26 April. 

For more information on Linwoods, visit,or check out Linwoods on Facebook/LinwoodsHealthfoods or Twitter/LinwoodsFoods.

Santa Rita 120 celebrations hit a celestial note

Santa Rita recently celebrated the milestone of reaching 120 million glasses enjoyed by the Irish consumer since the brand launched in Ireland in 1989. In recognition of this achievement a Santa Rita 120 celebratory dinner was held at Christchurch Cathedral on Friday, 12 February. The chosen date was significant, with Chile’s capital city of Santiago being founded on this day 475 years ago in 1541 and the Chilean Declaration of Independence being formally approved by Bernardo O’Higgins on 12 February 1818. Santa Rita is currently the number one selling wine brand in Ireland*.

Natural & Organic Products Europe previews new products for 2016

With all exhibition space now sold for the biggest ever edition of Natural & Organic Products Europe trade show, organiser Diversified Communications UK has released its first preview of new products being showcased on 17-18 April at ExCeL London. To give just one example of the many on display, Follow Your Heart UK is launching VeganEgg, a new egg replacer that is allergen free, cholesterol free, kosher, shelf stable, preservative free and non-GM.

For more information on the show and to register for a trade ticket, visit (alternatively, use direct link:




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