Show me I.D campaign urging retailers to ‘Be Age OK’ with Autumn launch
Emphasising the importance for retailers to ask for proper identification
Print19 September 2023
The Show Me I.D – Be Age OK Autumn campaign launched with Deputy Mayor of Limerick City and county councillor Dan McSweeney promoting the responsible retail training initiative at Roche’s MACE store on Thomas Street, Limerick City.
The campaign coincides with the return of the school year, highlighting the importance for retailers to ask for proper identification if a minor attempts to purchase age-restricted products such as alcohol, tobacco products and lottery tickets.
The Show Me I.D – Be Age OK campaign includes an online training module which places users into hypothetical situations they are likely to encounter in a retail environment, including what to do when a minor attempts to purchase any age-restricted product or when an unacceptable form of identification is provided.
Retail and hospitality staff can enter a competition to win a €100 One4All voucher after completing the training course.
McSweeney said: “By asking for identification when selling age-restricted products, we’re ensuring that our community’s well-being takes precedence over profit. With the return of the school year, we’re encouraging retailers to remain aware of what the acceptable forms of identification are, and to register the names of individuals who are refused at the point of service in the Show Me I.D refusals register.”
Mark Ryan, store manager at Roche’s MACE said: “The online training course provided by this campaign has been brilliant in boosting our staff’s confidence in ensuring that age restrictions are enforced consistently and effectively. Asking for I.D isn’t just a policy, it’s a promise to prioritise safety and responsibility in every transaction.”
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