Marketing bites
Tic Tac Mixers set to reinvigorate market with flavour-changing experience - and other news for FMCG marketers - for the week 11/01/2016 - 18/01/2016
Print18 January 2016
Tic Tac Mixers set to bring higher sales into the mix!
Tic Tac – currently worth €1.3m and growing ahead of the sugar confectionery category* – is set to reinvigorate the market by extending its range to provide a flavour-changing experience for its consumers. Launching from this month, Tic Tac Mixers will be available in two flavours, Cherry Cola and Peach Lemonade. Both variants melt from their sweet fruit layer into a sparkling secondary flavour, i.e. Cherry to Cola and Peach to Lemonade. Supported by a heavyweight media investment, the launch will be widely seen by the target audience of 18 year olds upwards, driving awareness and encouraging trial.
*(Source: Nielsen ROI – Value Sales MAT up to 01.11.2015)
Irish company launches revolutionary vitamin and protein snack bar
A revolutionary protein bar, which is the first in the world to contain nine recommended multivitamins has just been created by an Irish company. Fulfil, a protein bar which includes 100% of an adult’s recommended daily allowance of nine vitamins, alongside 20 grams of protein, was created by a group of Irish entrepreneurs with the help of former Irish Olympian David Gillick. The brainchild of Niall McGrath and Tom Gannon, Fulfil which is available in four flavours, has already launched exclusively in 155 Re.Store at Topaz locations across Ireland and is now available throughout Ireland and Europe via Richmond Marketing.
Panini launches new Republic of Ireland Official Sticker Collection
Panini has launched a brand new Republic of Ireland Sticker Collection. The new sticker album from Panini went on sale from Thursday, 14 January 2016 and includes a 32 page album with a total of 204 stickers to collect. Collectors can get their collection off to a flying start with a starter pack which includes an album and 31 stickers, retailing for €3.99. Sticker packets contain five stickers each and are priced at €0.70. There are a total of 24 of the sought-after shiny stickers to look out for.
Fyffes to continue summer camps support
Banana importer Fyffes is to once again lend its support to Starcamp, Ireland’s nationwide children’s performing arts network, which plans to host summer camps in almost 170 towns across 32 counties next July and August. Founded in 2007 with the aim of building self-esteem in boys and girls aged 4-12 through song, dance, drama and games, its creator Aideen O’Grady says the week long camp is “designed to encourage imagination and build confidence in a safe and non-competitive environment”. Confirming their support, Fyffes sales and marketing manager Emma Hunt-Duffy praised Starcamp for the nationwide success it has become, describing it as ‘a venture perfectly in tune with Fyffes’ commitment to encourage a healthy and active lifestyle across all ages.’
Interested parents can obtain further information on the website, starcamp.ie
Free small food business start-up seminar for Dublin
The Food Safety Authority of Ireland (FSAI) is holding a free ‘Small Food Business Start-Up Seminar’ in Dublin to assist those working in small food businesses or those who are thinking of setting up a food business. The half day event brings together a range of experts to explore the requirements businesses need to meet to get started and comply with all relevant food safety legislation. The event takes place from 8am to 1pm on Thursday, 28 January at the Crowne Plaza Hotel, Northwood Park, Santry, Dublin 9. Booking is advised and further information is available at www.fsai.ie/events or by emailing businessstartup@fsai.ie.
The FSAI also has a free advice line service at info@fsai.ie and a dedicated online resource www.fsai.ie/food_businesses.html to assist anyone who is thinking of setting up a new food business.
Delivery Wars 2016: ParcelHero says this is the year of driverless deliveries, drone drop-offs… and the return of pedalling posties
International parcel broker ParcelHero says deliveries will be the new retail battle ground in 2016, with delivery choice as important as price for many consumers. Powering these delivery wars will be driverless vans, delivery drones… and the return of old-skool pedal-power. ParcelHero’s Head of Customer Research, David Jinks MILT, says: ‘This year will see a transformation in the way we send and receive parcels and deliveries. We believe seemingly ‘sci-fi’ delivery methods are nearer than most people think. Driverless deliveries may sound like something out of I Robot, but in fact will be happening in London this year. Greenwich’s streets will soon see the eerie sight of driverless vans operating a predetermined route, moving parcels between either warehouses and shops or stores and homes.”
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