Marketing bites

BUMBLEance ambassador, Nuala Carey, with Conor O’Hanlon aged 7, from Bray, Co. Wicklow; Tony Heffernan (BUMBLEance director) and Clare Megarry (Tipperary Kidz brand manager)

Tipperary Kidz to make BUMBLEance donation - and other news for FMCG marketers


Brand Central

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31 August 2015

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Tipperary Kidz to donate 10 cents from each pack sold in Dunnes Stores to BUMBLEance

Tipperary Kidz, proud charity partner to children’s ambulance service BUMBLEance, is now donating 10 cents of every Tipperary Kidz retail pack sold in Dunnes Stores directly to BUMBLEance until 8 September, and will also feature the BUMBLEance logo on all of its retail packs in Dunnes Stores nationwide. BUMBLEance, part of The Saoirse Foundation charity, is the world’s first fully interactive ambulance service for children. It is a specially adapted ambulance that provides stress-reducing journeys for sick children in state-of-the-art, fully equipped, safe and fun vehicles.

Happy 80th birthday KitKat!

“A chocolate bar that a man could take to work in his pack up [packed lunch]” was the bright idea from a Rowntree’s employee which led to the creation of one of Ireland’s best loved brands, KitKat, which was born 80 years ago this month. Since its establishment in 1935, KitKat has firmly established itself in Irish culture and continues to be one of the biggest global confectionery brands, with more than 17 billion KitKat fingers eaten across the globe each year, with KitKat bars sold in more countries than any other confectionery brand. In the UK and Ireland alone more than one billion KitKat products are eaten every year.

Heavenly Organic deals boost business in Ireland and Britain

Heavenly Tasty Organics, the Northern Irish specialist in organic baby and toddler snacks and weaning meals, has won new business in Ireland and Britain through listings with SuperValu, Amazon and Ocado. The retailers are including the company’s ambient organic snacks – Happy Halo Bites, Coconut Squishies drinks and Yummy Wafer Wisps – which are suitable from babies from six months and toddlers and also for lunchboxes. The snack range includes superfoods such as kale, spinach, coconut milk and pumpkin; 100% organic and free from added salt and sugar.

New visual identity for Sure

Sure is re-launching its entire portfolio with a new visual identity to communicate the brand’s patented Motionsense technology. The activity will be supported with a substantial MMS marketing investment, including two TV campaigns, OOH, digital, PR, and social. With the female packs already in market and the male variants set to follow in October, the new packaging highlights the brand’s breakthrough patented Motionsense technology; exclusive to Unilever. The unique microcapsules sit on the skin’s surface and respond to movement, with every move causing the capsules to burst, releasing immediate freshness and offering outstanding protection throughout the day.

CBE launches dedicated e-commerce website

After offering class-leading retail technology and EPoS solutions for some 35 years, CBE has now launched its first dedicated e-commerce site – offers a wide selection of consumable products at affordable prices. Items which can be purchased online include; till rolls, deli scales labels, ink ribbons, entry level cash registers, cash drawers, printers etc. The site also offers a strong level of phone-based customer support and can guarantee a fast delivery, with all orders dispatched within one to two working days.






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