Marketing bites

Milliner Laura Kinsella at the Peroni Nastro Azzurro launch party

Peroni Nastro Azzurro invites Irish audiences to discover 'Life in Italian style' - and other news for FMCG marketers - for the week 26/05/2015 - 02/06/2015


Brand Central

Read More:

2 June 2015

Share this post:



Peroni Nastro Azzurro invites Irish audiences to discover ‘Life in Italian style’

Peroni Nastro Azzurro has unveiled the three ‘Irish creatives’ who have been chosen by the brand to explore their own interpretations ofLife in Italian style’. The encounters and discoveries of the three Peroni creatives – milliner, Laura Kinsella, mixologist, Federico Riezzo, and trendsetting design duo, Designgoat – will unfold on in the coming weeks and offer a truly original insight into la dolce vita.

Baby’s bath time is ‘So much more’ than cleansing; it is a multi-sensory playground

Johnson’s, the number one baby skin care brand in Ireland, has launched its new ‘So much more’ campaign. This highlights the science behind sensory stimulation in child development, showing that bath time is much more than cleansing; it’s a ritual that allows parents to unlock the full power of their baby’s senses. Academic research has revealed that routine touch and massage by a parent or loving caregiver is critical to baby’s growth and development, communication and learning.

For more information, visit

Lillie’s Bordello opens Ireland’s first nightclub micro-distillery

Lillie’s Bordello is set to launch Lillie’s Laboratory, Ireland’s first nightclub micro-distillery, at Taste of Dublin 2015, from 11 – 14 in Dublin’s Iveagh Gardens. At Lillie’s Laboratory located in Lillie’s Bordello, open seven nights a week, guests can unleash their inner apothecary spending two hours creating their own flavoured gin or vodka. The experience costs €45 per person with a minimum booking of 10 people, with times available during both day and night.

For bookings, contact Lillie’s Bordello on 01 6799204 or

‘Our Origin Is Green’ garden awarded top prize at Bloom 2015

Jane McCorkell, Kilsallaghan, Co. Meath received the highest accolade, overall large garden winner, at Bloom for her ‘Our Origin is Green’ garden. The gold medal garden, which represented a trip through Irish mythology, showcased Celtic design through the use of modern Irish material. Bord Bia’s Bloom 2015 festival was officially opened by the President of Ireland Michael D Higgins.

Mcguigan Wines launches new sparkler

Soft lemon and apple fruit characters ignite the senses with McGuigan Frizzante – a brand new release from award-winning Australian winery, McGuigan Wines. McGuigan Frizzante is crafted from some of the finest grapes in South Eastern Australia’s sunny climate, and is fitted with an innovative screw cap top under its traditional sparkling hood for ease of opening. It is distributed in the Republic of Ireland by Barry & Fitzwilliam with a RRP of €15, and in Northern Ireland by United Wines with a RRP of £7.99.


Galway’s Ronan Byrne receives Local Food Hero award

Ronan Byrne, ‘The Friendly Farmer’ from Galway scooped the Local Food Hero award, sponsored by Rewarding Times at the Irish Restaurant Awards 2015. Over 800 restaurateurs and industry players turned out in black tie at the awards in the DoubleTree by Hilton on Monday, 25 May. Restaurant Patrick Guilbaud took home the prize of Best Restaurant in Ireland and Mickael Viljanen of The Greenhouse was crowned Best Chef in Ireland.



Share this post:

Read More:

Back to Top ↑

Shelflife Magazine