Marketing bites

Florette launches new fresh stir fry vegetable range - and other news for FMCG marketers - for the week 31/03/15 - 07/04/15


Brand Central

7 April 2015

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Florette launches new fresh stir fry vegetable range

Florette, the number one salad brand in Ireland, is diversifying with the launch of a new range of prepared fresh stir fry products, ‘Ready to Wok’. Florette has identified a €2.2m* opportunity in the fresh stir fry category in Ireland and will entice new shoppers with exciting recipe mixes and premium ingredients to add value to the category and drive growth. The ‘Ready to Wok’ fresh stir fry vegetable bags have a RRP of €2.69 and the fresh stir fry vegetable pots have a RRP of €3.49.

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Bulmers’ authenticity and heritage captured in new TV campaign

This month, Bulmers returns to TV with the launch of a new through-the-line campaign that extols the virtues of a quintessential Bulmers ingredient – time. In a world where the pace of life is increasing and attention spans are being whittled away, the new Bulmers ‘Not a Moment Too Soon’ campaign will celebrate taking it slow, reflecting all of the brand’s core strengths around heritage and authenticity.

The Subway brand wins prestigious Irish Franchise Award

The Subway brand has been awarded Outstanding Contribution to Franchising in Ireland at this year’s Irish Franchise Awards ceremony, which took place on Friday, 27 March, 2015. Now in its 20th year, the Irish Franchise Awards recognise excellence in franchising. 230 guests attended the black-tie gala event at the Clyde Court Hotel in Dublin hosted by Newstalk’s Jonathan Healy and officiated by Minister Kevin Humphreys TD.

Dundrum Town Centre announces sponsorship of Irish Hockey Association 

Dundrum Town Centre has announced its sponsorship of Ireland’s Hockey Association, fresh from its tournament success in San Diego at the FIH Hockey World League Round 2. Key players from the men’s senior team including goalkeeper David Fitzgerald, midfielder Kirk Shimmins and forward Peter Caruth were on hand in Dundrum Town Centre to celebrate the sponsorship announcement with Steve Barry, Head of Strength and Conditioning.

Moy Park first to market with innovative ‘Roast in the Bag’ packaging

Moy Park has developed the first roast-in-the-bag chicken product to use cutting edge thermoformed packaging technology. The state of the art packaging is a printed, sealed pack that can go straight into the oven. The roast-in-the-bag ‘ready to cook’ whole chickens are locally sourced and come in two flavours ‘Extra Tasty’ and ‘Garlic & Herb’. The Moy Park ‘Good Kitchen’ Roast in the Bag range will be available across the Republic of Ireland and Northern Ireland from this month. RRPs are €6.00 / £5.00.

For more information on products and distribution please contact Michael Stewart at Moy Park on 07787775183 or email

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Smithwick’s celebrates its 300 years of experience with perfectly crafted new campaign 

Smithwick’s has launched its new integrated campaign featured across TV, print, digital, PR and trade press.  With over 300 years of brewing expertise, Smithwick’s says it has always crafted remarkably better tasting beer and lead the way in beer innovation. The new campaign, created by Adam&EveDDB and directed by David Edwards, features a new strapline for the brand, ‘Superior Then. Superior Now.’



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