Marketing bites

Coca-Cola's Christmas Truck tour is currently wowing fans and families across Ireland

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

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3 December 2019

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Holidays are Coming; Coca-Cola launches 2019 Christmas Campaign

Coca-Cola’s iconic Christmas campaign kicked off for 2019 at Dublin’s RDS this week, with the annual Coca-Cola Christmas Truck Tour setting off for seven locations across the Island of Ireland. Now in its ninth year, Coca-Cola’s Christmas Truck Tour has welcomed approximately 1.5 million visitors nationwide. 2019 also sees the return of the soft drinks giant’s Christmas merchandise cart, where all proceeds will be donated to the Coca-Cola charity partner, St. Vincent de Paul.

For more information on specific Truck Tour stops, visit

Writers’ Tears Double Oak named in Top 10 Global List of Whiskeys 2019

Writers’ Tears Double Oak, first released by Walsh Whiskey in May 2019, has been confirmed as the only Irish whiskey to make the elite Whisky Advocate magazine’s the Top 10 World Whiskey Releases of 2019. The other nine included four Bourbon expressions, four Scotch and a Tennessee whiskey. Writers’ Tears Double Oak, is the third core expression in the Writers’ Tears range which includes the Copper Pot and Cask Strength versions. The wider Walsh Whiskey portfolio comprises of 16 expressions in the extended Writers’ Tears and The Irishman ranges.

Say ‘Cheese’ for the M&S Advent Calendar

M&S has launched its much-loved Cheese Advent Calendar, just in time for the festive foodie season. The Cheese Advent Calendar includes some of Marks & Spencer’s most popular cheeses including Medium Cove Cheddar, Mature Cove Cheddar and award winning Cornish Cruncher Cheddar which boasts naturally occurring crystals, giving it a distinctive, subtly crunchy, moreish texture. All are delicately wrapped into perfect bite size sticks, with a special cheese Santa for Christmas Day.

The Fair City – A Celebration of Dublin by Nestlé

A new video series presented by Nestlé aims to capture the culture, art, history and taste of Dublin and its inherent communities. This series is presented by Laura Brady, shopper marketing manager at Nestlé Ireland, who gives a tour of the city showing the viewer its unique characteristics before telling us some of the initiatives and partnerships that Nestlé Ireland works with in the community. Nestlé has had a presence in Dublin since 1893. Click the link to see all the films in the ‘Nestlé Communities’ series.




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