Marketing bites

A round-up of the latest marketing news within FMCG.

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Brand Central

Rye River Brewing Company becomes first independent Irish craft beer company to launch out of home advertising campaign

Ireland’s fastest growing and most decorated independent Craft Beer Brewery, Rye River Brewing Company, which produces beers under the flagship brand McGargles, as well as supplying internationally regarded and award-winning private and exclusive craft beers, The Crafty Brewing Company, Solas and Grafters, has become what they believe to be the first independent Irish craft beer brewery to launch an above-the-line campaign.

Under its flagship brand McGargles, Rye River Brewing has launched an out of home advertising campaign across Dublin in recognition of its 99 award wins since 2013. The eye catching billboards will be popping up in strategic lcoations this summer leading with tagline “Here we go banging in on about our 99 awards” featuring the  Francis’s Big Bangin’ IPA, which is just one of the McGargles range. The full McGargles range includes a variety of nine beers and has proved to be very popular with Irish consumers, becoming the fastest growing domestic craft beer brand in Ireland.

One shell of a Festival! The Cliff Townhouse Oyster Festival coming soon in September 2019

September is the real start of oyster season, and this year Cliff Townhouse will continue their homage to his majesty the mollusk, with a month-long Cliff Oyster Festival.

This will be the eighth year for Dublin city’s Cliff Townhouse to host an Oyster Festival. With a splash of seafood, a dash of the drinks that perfectly match plus oyster specials throughout the entire month, the Cliff Townhouse Oyster Festival will also have an exciting line-up of ‘Oyster Sessions’, bringing together oysters, celebratory drinks and terrific live music in perfect harmony.

For more information on the Cliff Townhouse Oyster Festival and its promotions and events, visit www.clifftownhouse.ie

Food and drink start-ups encouraged to enter Food Works Accelerator Programme with supports valued at over €50,000

Silk Tree is a successful participant in this year´s programme

Food Works, an initiative of Bord Bia, Enterprise Ireland and Teagasc, is calling on food and drink entrepreneurs throughout the country to apply for its 2020 programme. The supports offered by the programme are valued at over €50,000 and include in-depth consultancy and advice from the three agencies, access to consumer and market research, feasibility funding and bespoke mentoring with industry experts.

The current participants of the 2019 Food Works programme exemplify the diversity of food and drink businesses that can benefit from the programme. They range from early start-up T4 Adventure’s trekking meals to more established brands such as Silk Tree Botanics’ alcohol-free spirit and Clintons Crisps. Ireland’s first snail farm, Gaelic Escargot, is also participating in this year’s programme, along with an oat-based savoury snack start up.

As part of the programme, participants will benefit from one-to-one mentoring with Ireland’s best food and drink business minds. Interested companies can apply online at https://foodworksireland.ie/.

Kells launches webshop following brand refresh

Kells, the Irish millers and bakery experts, has launched a new webshop as part of the company’s recent re-brand.

The webshop is now live for B2B customers, such as bakers and chefs, to shop from 50 of Kells’ most popular lines, which includes flour and flour breads, seeds, flakes, cakes and bakes.

The new webshop enables customers to have access to hero items quickly and easily at a click of a button. They can also contact Kells directly for bespoke options via the website or to receive discount options which are available to B2B buyers.

Delighted with the reaction received so far, MD of Kells, Robert Mosse said: “Our customers are busy people and the webshop is just one way to help save them time.”

Visit www.kellswholemeal.ie/shop for the new webshop and more information. For sales enquiries, telephone: 00353 (0) 567727399

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