Marketing Bites
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Print17 August 2018
Food On The Edge 2018 symposium launched in Galway
Food On The Edge, an annual food symposium taking place in Galway each year, has launched its 2018 event with a new theme and mission statement. The event’s creator and director JP McMahon unveiled the new theme, “Conversations”, which will run in randem with the overall “Future of Food” theme. McMahon said it’s important for topics, whether it is food, the climate, mental health or anything else, to be discussed openly in order for society to benefit. Food On The Edge 2018 takes place on 22 and 23 October in Galway. Visit foodontheedge.ie to learn more.
Boots Ireland and Motech launch service to support older people
Boots Ireland has launched a new Home Assist range, designed to support Ireland’s elderly to maintain independent living. Research suggests that one in three people over the age of 65 experiences a fall each year; Boots’ new range provides round the clock monitoring that detects falls inside and outside the home – helping to promote both independent living and mobility. Home Assist is powered by Tunstall and utilises its range of personal monitors, available in selected Boots pharmacies nationwide. Home Assist monitors users activity, alerts for falls, disorientation or a panic situation, regardless of where the user is, giving them the confidence to remain at home and stay active within their communities.
Teeling Whiskey Triumphs with 15 Medals at International Spirit Competitions
Teeling Whiskey continues to build on its reputation as the leading progressive Irish whiskey producer by winning 15 medals in international spirits competitions over the last few weeks. This brings to 175, the number of awards won by Teeling Whiskey over the last five years. At the annual 2018 Irish Whiskey Masters, held in London and announced last week, Teeling Whiskey scooped the top honours, receiving in total 8 medals – 6 Gold as well as the overall Masters Title for its Teeling Single Grain Whiskey and also its Teeling Brabazon Single Malt Bottling Series 1.
“Bleeding” vegan burgers go on sale in UK
As the popularity of meat alternatives grows, so too does the search for the perfect meat substitute. A new brand claims to be the most accurate imitation yet, Beyond Burger, and has gone on saler in Tesco stores in the UK to customer acclaim and rapid sell-outs. The Beyind Burger is made from a combination of pea protein, potato starch and coconut oil, along with beetroot juice, which they claim gives it a beef-style “bleed” when cooked and eaten. We are intrigued, and will keep a close eye for its arrival on these shores!
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