Marketing bites
Every week we bring you a bite-sized digest of the week's newest products, announcements, initiatives and more...
Print29 June 2018
Heart Children Ireland charity to be featured on Dublin Monopoly
Dublin based charity, Heart Children Ireland, announced as ‘Passing GO’ space on the new Monopoly board for the city, which will hit shop shelves this October. The charity will even get to star on a community chest space all of its own. Heart Children Ireland’s mission is to enable all children with congenital heart disease to live the best possible lives. Its appearance on the new Dublin Monopoly edition game follows a public poll held last month, which attracted more than 1,500 votes. The board will also feature property spaces for Dublin landmarks like the Ha’Penny Bridge, Temple Bar, and Phoenix Park. Meanwhile, one person who sends in the best ‘Why I love Dublin’ entry is being given the opportunity to be a VIP at the official launch.
An Post is new title sponsor for Irish Book Awards 2018
Alastair Giles, executive director of the An Post Irish Book Awards is pictured with Debbie Byrne, managing director, An Post Retail, Maria Dickenson, chairperson, An Post Irish Book Awards / MD Dubray Books and David McRedmond, chief executive officer, An Post
An Post has signed a three year headline sponsorship agreement with the Irish Book Awards, heralding a new chapter in the history of one of Ireland’s most distinguished and popular literary events. Now in its 13th year, the Irish Book Awards brings together the entire literary community. With this new partnership, An Post will support authors, publishers, booksellers, local bookshops, authors, postal and post office staff in bringing the joy of reading and sharing books to people of all ages and interests. Winners of the Irish Book Awards are announced at an annual awards ceremony in Dublin every November. Submissions for the awards are now being accepted via www.irishbookawards.ie. The closing date for applications is Friday, 7 September.
Circle K announces the return of Cash for Clubs
Bray Hockey Club scooped the grand prize of €10000 in last years Cash for Clubs competition
Circle K (formerly Topaz) is continuing its commitment to communities across Ireland with the return of Cash for Clubs. Over the past four years, Circle K has invested close to €500,000 in clubs, groups and initiatives across the island of Ireland to support the causes that matter most to its customers. By first registering online (playorpark.ie) or on the PlayorPark app and then simply swiping a Play Or Park loyalty card with every fuel purchase made at any Circle K location, customers can collect and pledge their tokens to a club or group of their choice. Once their nominated club has hit the 500 token collection mark, they will be automatically entered into a draw to win various cash prizes, including a grand prize of €10,000. The competition will go live 4 July, and run for 6 weeks before prize winners will be announced.
Brexit: Calling on EU & UK negotiators to make progress on GIs
(From Left to Right) Ulrich Adam (director general, SpiritsEUROPE), Patricia Callan (director, Alcohol Beverage Federation of Ireland) and William Lavelle (head of the Irish Whiskey Association)
Ahead of tomorrow’s June European Council Summit, European spirits producers urge EU & UK negotiators to make effective progress on key separation issues, notably on the continued protection of Geographical Indications (GIs) in the withdrawal agreement, which is fundamental for the sector’s continued success as a European export champion. SpiritsEUROPE calls for an urgent finalisation and swift transferal of the withdrawal agreement to the European Parliament so that the framework of the EU-UK future relationship can be prepared and provide much-needed certainty to producers before March 2019. Continued protection of GIs is essential to the spirits sector.
Introducing Feeney’s new salted caramel Irish cream liqueur
Feeney’s salted caramel is set to be a big hit this autumn as trend forecasters predict a comeback for indulgence, referred to as the ‘sweet revenge’ trend. The cream liqueur category is the only liqueur category forecast to grow by 2021. Crafted in the small town of Abbeyleix in the heart of rural Ireland, Feeney’s Irish Cream Liqueurs are made from real Irish cream and sourced from farms around County Laois. Within 24 hours of leaving the farm, the cream is blended with Single Malt Irish Whiskey and rich salted caramel, resulting in a rich, yet balanced liqueur with an ABV of 17%. Feeney’s Salted Caramel will be available in 70cl bottles in markets across the USA, UK and Ireland, and priced at $19.99/£12.50/€20.00 respectively.
Sliabh Liag Distillery launches first phase of fundraising for main distillery
Construction of the Sliabh Liag whiskey distillery is scheduled to start early next year, with plans to be operational in 2020. The new distillery will have the capacity to produce 400,000 litres of pure alcohol per annum which equates to over 100,000 cases of whiskey. A visitor centre will include the relocated gin palace, a poitín museum, tasting bar, shop and exhibition space and will capitalise on the growing number of visitors to Sliabh Liag and the Wild Atlantic Way. Potential investors interested in joining Drioglann Shliabh Liag (Sliabh Liag Distillery) and developing its unique place in the renaissance of Irish spirits can visit www.sliabhliagdistillery.com (click on Bígí Linn) or call + 353 74 9739875.
Related Articles
Harley & Marley unveils Ireland’s first sustainable fish pet food →
Milish Bakery secures multi-million euro deal with M&S →
On your team →
Fans 0
Followers