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Brand Central

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25 May 2018

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Made To Move with a Difference with Lucozade Sport and IRFU

Lucozade Sport has kicked off its new Made To Move summer fitness goals around the country, with Lucozade Sport Touch Fit. A joint initiative by the IRFU and Lucozade Sport , Made to Move brings people of all fitness levels together for a series of unique and exciting full-body workouts. They consist of full body exercises with a fun, cardio-driving introduction to Touch Rugby as part of the session. It is the ultimate HIIT session with a rugby ball and no mud, and the perfect opportunity to team up with like-minded people to achieve personal fitness goals in 2018.

Plans announced for National Bread Week 2018

The Flour, Confectioners and Bakers Association (FCBA) in association with the Northern Ireland Bakery Council, has announced that the  National Bread Week awareness campaign will return this September for a fifth year. Taking place from the 10 -16 September, National Bread Week will run across the island of Ireland, to engage with the target audience of mums with school aged children, on all there is to love about bread.  The “Love Your Loaf” campaign branding will return and be used on all point of sale material and is available to all participating bakers, sponsors and stakeholders.

Volvic relaunches Touch of Fruit campaign

Volvic is set to relaunch its entire Touch of Fruit original range, with half the sugar and a new-l0ok packaging. Available nationwide from June 2018, the range hss introduced naturally occurring Stevia leaf extract as a sugar substitute, reducing the sugar content from 4.8g/L to 2.4g/L. The new range will be promoted by what Volvic calls the brand’s biggest-ever advertising campaign.

Calypso Takes to Irish TV for the First Time

Sun care brand Calypso will be advertised on Irish TV channels for the first time this year. The suncare specialists returned to UK TV screens for the first time in a decade last year, and has subsequently increased spend and planning to enter the Irish TV ad market. The Calypso TV ad will be screened in Ireland during the summer months from the 21 May – 13 July, as part of a three-part ad campaign that first aired from the 19 – 26 March in the UK.




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