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Dozens of new Irish products across all segments are set to appear in Aldi stores
Aldi's latest eco-friendly initiative is new paper-based bags

Every week we bring you a bite-sized roundup of the week's new anouncements and initiatives in marketing, NPD, events and more


Brand Central

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14 May 2019

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New Krispy Kreme range brings a bit of American Pie

This May, Krispy Kreme fans are getting ready to say hello to The Pie-Ettes! The quartet will debut in the Blanchardstown store on 13 May, and will be sticking around until July, ranging in price from €2.25-€2.85 each or sharing box of 12 for €16.95. The Temptations on the updated menu offer Supreme doughnut flavours to enjoy; Banana Kreme Pie, Cherry Pie, Reese’s Peanut Butter Pie, and Maple Pecan Pie.

24 wins for Aldi at FreeFrom Awards

Aldi had an exceptional night at this year’s FreeFrom Food Awards. The supermarket took home 24 titles, including nine Gold Awards, seven Silver Awards, five Bronze Awards and three Merit Awards. This represents a massive boost for Aldi, an increase from the 15 awards it received at the event last year.

Frank and Honest coffee launching cold brew range for summer

Frank and Honest coffee has introduced its new product range of Cold Brew coffee varieties. The new range is available in 3 ready to drink delicious flavours:, Cold Brew Coffee Original, Cold Brew Coffee Mocha and Cold Brew Coffee with Coconut. The Cold Brew range is made from a single origin Colombian Arabica coffee, selected and roasted, then immersed in cold spring water for 20hrs. The result is a smooth coffee drink that is low in calories, fats and sugars.



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Shelflife Magazine