Marketing Bites

A colourful artwork entitled ‘Tom – Summer’ by Laois student Lucy Deegan (overall winner in 2017) is one of ten pieces chosen to illustrate a campaign being screened over the coming weeks aimed at attracting entries to this year’s Texaco Children’s Art Competition.

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Brand Central

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12 January 2018

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Valero goes ‘on-air’ to promote Texaco art competition

A four week long television campaign is being undertaken by Valero Energy Ireland to promote this year’s Texaco Children’s Art Competition, now in its 64th year. Intended to encourage entries ahead of the closing date (Wednesday, 28th February), the campaign will be illustrated with artworks by students from locations across Ireland as diverse as Bandon, Belfast, Carlow, Castlewellan, Cork, Galway, Randalstown, Limerick and Waterford. Available for viewing also on, the campaign is described by Valero Energy Ireland Limited Director of Operations, James Twohig, as ‘one that gives appropriate national recognition to the talent of young artists in this country, in a way that will hopefully attract countless others to enter this year’.

Acti-Snack goes from strength to strength

Acti-Snack, the innovative sporting nutrition brand, has put in its best performance since launching back in 2015, with a 34.4% growth in value year-on-year, and a 208% growth over the past two years. The positive trajectory of the brand trumps the overall category performance which has grown 20% from £51 million in March 2015 to £ 61 million in March 2017. Acti-Snack’s continued success feeds into consumers’ current scrutiny of food and drink. Almost two-thirds report they read ingredients list before buying new product, while a third say they are looking for sports nutrition products with all-natural ingredients.
Adtower delivers ‘live’ audience data from its city centre network with ADAM

Adtower Digital Media has revealed its ability to deliver verified live audience measurement data reports after each DOOH (Digital Out Of Home) cycle booked on its Dublin city centre network.  This means, as soon as a cycle is finished, Adtower would be able to provide advertisers with accurate Opportunity-to-See data. Adtower has 24 units across its Dublin city centre network which includes locations such as Wicklow Street, Grafton Street, Westmoreland and O’ Connell Street. The image processing software analyses a stream of images and computes a series of metrics, describing the presence and the activity of people appearing in those images. Hi-tech!

Subway’s Sub Saver embraces the new year

Subway stores are helping customers ease into the new year with its new six-inch spicy Italian for only €2 offering, part of its special Sub Saver offer. The offer is available in stores nationwide for a limited time only. Meanwhile, for customers looking for even more warmth this winter, Subway stores will be offering Subcard holders 100 bonus points from 22 January-5 February when they spend a minimum of €4 or more on any of the Subway brand’s extensive menu items.



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