Marketing bites

Smithwick’s Winter Spirit is back by popular demand - and other news for FMCG marketers - for the week 11/11/2014 - 17/11/2014


Brand Central

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17 November 2014

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Smithwick’s Winter Spirit is back by popular demand

Beer drinkers will undoubtedly applaud the return of Smithwick’s Winter Spirit, the limited edition seasonal brew from the award-winning Smithwick’s Master Brewers.  Part of Smithwick’s Seasonal Ales range, this popular Irish ale is perfect for the cold and crisp winter months. Limited Edition Winter Spirit Brew is available in 500ml bottles priced at €2.59 RRP. ABV: 4.5%

Budweiser launches Dream Job project for second year 

Budweiser has teamed up with ‘Game of Thrones’ star, actor Liam Cunningham to announce details of its Dream Job project, which is giving passionate people in Ireland an opportunity to kick-start an exciting new career path. Budweiser Dream Job is once again offering the chance to win your dream job for one year which includes a €40,000 cash prize, a €5,000 equipment bursary, an internship placement and support from relevant experts.

Use the twitter hash tag #DreamJob to share your dream career aspirations and visit for full details and terms and conditions.

Fyffes appoints new sales and marketing manager

Emma Hunt-Duffy has been appointed sales and marketing manager with banana importer Fyffes. A graduate in International Marketing and Languages from Dublin City University, she previously held positions as marketing manager at EBS and marketing executive and media buyer at Ryanair.

Carte Noire continues title sponsorship of IFI French Film Festival 

Carte Noire and the IFI French Film Festival continue their partnership for this year’s festival of Gallic cinematic glamour and sophistication. The hugely popular Carte Noire IFI French Film Festival, which takes place from Wednesday, 19 November until Sunday 30 November, attracts thousands of film-goers each year to a celebration of the best in French film. For more information and tickets, visit

Penfolds Named Australian Producer of the Year IWSC 2014

Penfolds has been named Australian Producer of the Year by the International Wine and Spirit Competition (IWSC) at an awards dinner held in London last night (Wednesday 12th November). In addition to this prestigious honour Penfolds also received the Trophy for best Worldwide Fortified Wine, awarded to Penfolds Grandfather Rare Tawny.

Siúcra’s Festive Foodie Gifts with chef Rozanne Stevens

Siúcra has joined forces with chef extraordinaire Rozanne Steven’s to create a series of festive-themed edible gifts, perfect for sharing with family and friends over the Christmas season. For more information on Siúcra products and / or recipes visit:, and



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