Marketing bites

Every week we bring readers a bite-sized look at developments in the areas of PR, marketing, new product launches and events across the country...


Brand Central

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30 June 2017

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Drumshanbo Gunpowder Irish Gin to star at Kodaline’s London launch

Top Irish pop-rock group Kodaline are set to officially launch their new single ‘Brother’ in London next Monday, with Drumshanbo Gunpowder Irish Gin set to be to their VIP guests at the after-show party. A team from The Shed Distillery, where the super-premium Drumshanbo Gunpowder Irish Gin is made, will head to London on Monday, 3 July to meet VIP guests at the Omeara live music venue. A spokesperson for The Shed Distillery says the team is thrilled that the band has included the gin at their London party.

Payzone acquires consumer payment platform EasyPaymentsPlus and MyEasyPay to add to offering

Payzone has announced its acquisition of the EasyPaymentsPlus and MyEasyPay payment platform businesses developed by Irish owned FeePay Ltd. FeePay Ltd. was originally established in 2009 by Mary Kelly and Paddy Meehan. More recently, Payzone has been diversifying further into customised payments solutions as consumers look to conduct more transactions electronically. Both the EasyPaymentsPlus and MyEasyPay online platforms provide Payzone with a complementary offering that will be deployed across its multiple channels and through its physical retail network.

Four Star Pizza take the wheel of FM104’s Roadhog

Four Star Pizza has announced a new partnership with Dublin radio station FM104, which will see the franchise take ownership of the FM104 Roadhog broadcasting unit for the remainder of the year. This unique partnership will incorporate Four Star Pizza in to all fibres of FM104, connecting the two brands on street, on air and across digital throughout the sponsorship. Four Star Pizza, which operates 48 stores across Ireland , will have complete branding on FM104’s instantly recognisable outside broadcast vehicle.

Repak announces increase in recycling and recovery levels for 2016

Repak met all recycling rates and recovery targets in 2016, the company has confirmed. Repak funded the recovery and recycling of 794,848 tonnes of packaging placed on the Irish market, 32,384 tonnes more than 2015.  As part of the total increase in packaging recovered and recycled in 2016, Repak announced a significant increase in the level of plastic recycled in Ireland last year. 207,000 tonnes of plastic was recycled and recovered, an increase of 23,254 tonnes on 2015 and an impressive 86% recycling and recovery rate. Plastic recycling increased to 85,174 tonnes, a substantial increase on 2015 with householder’s plastic recycling habits increasing by 24%.

Purina to support DSPCA with 40,000 meals for homeless pets

Purina PetCare has announced that it will provide the DSPCA, Ireland’s oldest and largest animal welfare charity, with 40,000 meals for the cats, kittens, dogs and puppies at its Rathfarnham rescue and re-homing facility. This comes as part of a social media campaign highlighting that “every pet deserves a good meal, regardless of their circumstances”. The online push features social media videos profiling the stories of cats and dogs, recently cared for by the DSPCA.





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