Grocery Market Share: SuperValu holds the lead – just

SuperValu customers have been targeted with a fraudulent text scam
Kantar figures show SuperValu continued to hold the largest share of the grocery market at 22.2%, with growth primarily driven by shoppers returning to stores more often, contributing an additional €41 million

SuperValu remains Ireland's no.1 supermarket, though Dunnes and Tesco's rates of growth mean that the top spot is more hotly contested than ever



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4 July 2017

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The latest grocery market share figures from monitoring agency Kantar Worldpanel have been published, covering the 12 weeks ending 18 June 2017. The figures show the highest overall market growth since January 2017, including the impact of the Easter season on consumers and retailers alike.

SuperValu has held onto its lead as Ireland’s most popular grocery retailer, with 22.3% of the market, with Tesco trailing close behind with 22.1%. This leaves Tesco in a strong position, since its growth during the period was 3.8% versus SuperValu’s 2.5%.

Meanwhile, Dunnes was also not far behind, holding a 21.6% share of the market, also with value sales growth of an impressive 4.5%. These strong growth rates among the second and third placed retailers mean that SuperValu’s lead is – if the figures remain – under serious threat.

Overall, the grocery market grew by 3.5% over the 12 week period, to the tune of €80m.

“In the face of continuing competition the major retailers’ investment in developing and improving their own brand lines is paying off,” says Cora Campbell, consumer insight director at Kantar Worldpanel. “Overall sales of private label goods are up by 4.2% and they now account for 54% of grocery spend – the highest proportion since March this year.”

“SuperValu can’t remain complacent,” Campbell said, “Tesco is growing ahead of the market, and has closed the gap in share between itself and SuperValu to just 0.2 percentage points.  With the battle for the top spot hotly contested over recent years and only 0.7 percentage points separating the top three retailers, there can’t be any guarantees that SuperValu will stay in position.”

Lidl and Aldi both enjoyed a strong performances over the past 12 weeks, holding market share at 11.7% and 11.2% respectively.  Lidl’s growth accelerated to 3.3% while Aldi was just ahead at 3.7%.



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