Mace and Bewley’s join forces for Fairtrade Fortnight
8 March 2017
To mark Fairtrade Fortnight, which runs until 12 March, Mace has announced that all of its branded fresh coffee will become Fairtrade coffee during 2017.
To help make the announcement, Mace welcomed two coffee farmers from Soppexcca in South America to Dublin to meet staff and suppliers, and explain first-hand the effect that Bewley’s investment has on their coffee co-op.
“Thanks to Fairtrade Soppexcca can pay higher prices for the coffee and offer special programmes for young people, training them in the cultivation of coffee,” says Haris Ulises Lopez Picado. “The co-operative has set up various social projects, including the construction of a school. The co-operative is also running various environmental activities.”
Mark Saunders, Bewley’s brand director said the company wanted to bring the farmers out to meet directly with customers who are buying their Fairtrade coffee beans, to show the important impact Fairtrade has on communities. “The farmers, including Haris, are working in the Soppexcca Co-Op which is one of the largest Fairtrade Co-Operatives that Bewley’s currently work with,” says Saunders. “With Fairtrade, you have the power in your pocket to change the world every day.
“Fairtrade is the only certification that guarantees a minimum price to farmers and an additional premium for social development projects in coffee producing communities,” he added.