Lucozade Ribena Suntory joins sustainability drive
Soft drinks manufacturer Lucozade Ribena Suntory Ireland has unveiled a ten-year plan to reach a 100% sustainable plastic bottle model. The multi-layered plan includes avoidance of any new plastic manufactured using fossil fuels.
Print17 September 2019
Lucozade Ribena Suntory Ireland, which manufactures a number of high-profile soft drinks including Lucozade Energy, Lucozade Sport and Ribena, has set out its plan to adopt 100% sustainable plastic bottles within a decade. The plan includes fully moving away from virgin plastic derived from fossil fuels. This is the bedrock of parent company Suntory Group’s global ambition.
By 2030, LRS aims to use plastic that has been previously used or bio-sourced (plant-based) to reach its 100% sustainable plastic packaging target. The plan includes embracing existing mechanical recycling processes, along with investment in new, innovative technologies like enzymatic recycling, which are crucial for helping the company to make the change.
Through its existing efforts, which will be accelerated in the long-term as part of the 2030 plan, LRS aims to use 50% sustainable plastic across its primary product range by 2025.
Peter Harding, CEO Suntory Beverage and Food Europe says it is the company’s “founding promise” to coexist with people and nature.
“Plastic waste is not acceptable,” says Harding, “and we are investing to find new and innovative solutions to address this global issue.
The move is in line with the Suntory vision of Growing for Good and is a key component of the region’s sustainability framework that calls for action to respect natural resources by using less and better packaging and producing less waste.
“Our priorities are limiting our impact on natural resources, eliminating waste, and reducing our carbon footprint,” Harding adds. “The changes and innovations we are making will also contribute to a significant reduction in CO2 emissions since sustainable plastic has a lower carbon footprint than making new plastic.”
For its packaging to be fully sustainable Lucozade Ribena Suntory Ireland is also making its packaging 100% recyclable to enable bottle-to-bottle recycling. It will increase consumer communications and marketing campaigns to encourage recycling and responsible disposal and will ensure all packaging is clearly marked to show how it should be recycled.
Mark Aherne, General Manager at Lucozade Ribena Suntory Ireland (LRSI), echoed the statement, stating that it marks a significant milestone in the evolution of LRS in Ireland, and for the soft drinks sector globally. “By 2030,” he said, “we aim to use only plant-based materials or plastic that has been previously used to make our bottles.
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