Lucozade launches comprehensive health plan

Lucozade Ribena Suntory describes announcement as a "game-changer"

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9 November 2016 | 0

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Lucozade Ribena Suntory Ireland has become the latest drinks manufacturer to pledge a reduction in its soft drinks’ sugar content as part of a new health and wellbeing plan for Ireland and the UK.

LRSI, which manufactures Irish favourite brands Lucozade and Ribena, among others, has said that all existing and new drinks will contain less than 4.5g of sugar per 100ml, while zero and low-calorie alternatives will be also be available for each brand. When complete, the project will have seen the company reduce its portfolio’s average sugar content by 50%

Aswell as healthier drinks, the company’s plan will focus on communications, the workplace and “movement” in its plan to encourage consumers to make healthier choices in all areas of their lives.

Cesar Vargas Martin, general manager Ireland at Lucozade Ribena Suntory, called the announcement a “game-changer.

“The world has changed with consumers now wanting healthier drinks and more action from the brands they regulary enjoy,” Vargas Martin said. “We believe our decision to radically reduce sugar is a great moment for our company and for the food and drink industry. I’m also excited to reaffirm our passion for inspiring people to move more with our multi-million pound investment over the next three years.”

LRSI also revealed plans to launch a new no sugar-no calorie option, Lucozade Zero, in 2017, while the company’s health & wellbeing plan also includes action on labelling. LRSI will clearly display calories on front of pack to help consumers to make informed choices, and any new added sugar drinks launched by the company will have less than 4.5g total sugar per 100ml.

Alongside this, LRS is investing €5 million over the next three years to help get its consumers moving more. Part of the investment will support disadvantaged groups to access sport through its charity partners, and it will also extend to all employees of LRS.

 

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