Research: 65% believe Northern Ireland believe economy will suffer

An "orderly" Brexit is still possible, according to a new report by Retail Ireland

A significant portion of Northern Ireland residents believe that the economy there will suffer as a result of Brexit, once the UK leaves the EU on December 31.



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17 September 2019

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The fate of Northern Ireland in the wake of Brexit has been a major (major) talking point over the past three years, and new research has revealed that two-thirds of citizens there believe the economy will suffer if and when the UK finally leaves the European Union on October 31.

Research by marketing communications company Core as part of the NI Brexit Barometer reveals that  65% of people surveyed hold that belief. The ‘NI Brexit Barometer’ research was conducted to measure how the six counties in Northern Ireland feel towards Brexit and how it will impact their lives.

According to the survey, 58% are pessimistic about the general economic situation for the year ahead. While 16% of people in the south said managing the impact of Brexit should be the national priority, 24% in Northern Ireland said Brexit should be the region’s main priority. This was the number one concern for the younger generation with 29% saying it should be the top priority.

While flying to the UK was the main concern for people in the south, Northern Irish consumers were mainly concerned about their car costs and groceries. 63% believe buying petrol and diesel will be a worse experience post Brexit, while 61% are worried about purchasing groceries post Brexit.

People believe they will be worse off when it comes to a range of purchasing behaviours, particularly food and fuel:

  • 63% concerned about buying petrol and diesel post Brexit
  • 61% concerned about purchasing groceries post Brexit
  • 60% of Northern Irish people are concerned about cross-border travel
  • 67% in the south are concerned about the impact Brexit will have on the peace process
  • 58% believe Brexit will impact on relationships between the UK and Ireland

Finian Murphy, Marketing Director of Core, said the citizens of the North tend to be in agreement with the citizens in the south. “The young generation in particular understand that every day essentials like buying food or fuel will be impacted and that in the long-term, they worry about the peace process and that the economy will suffer,” he said.

Core’s Northern Ireland ‘Brexit Barometer’ report is based on a sample size of 300 people, representative of the Northern Ireland population. The Research was conducted between 2nd September – 8th September 2019. The NI Brexit Barometer can be downloaded at




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