Londis sponsors ‘Come Dine With Me’ on TV3
TV3 is to air popular ITV series Come Dine with Me and Londis is to be the sponsor of the show for the next 12 months
19 January 2011
Londis has announced its sponsorship of the hit UK TV series “Come Dine With Me” which made its debut on TV3 this January.
The sponsorship is being used to demonstrate the accessibility of, and wide range of products available in Londis stores, and is supported by a large-scale integrated PR and marketing campaign, including specially developed TV stings.
The sponsorship began this month with TV3 airing the UK series for 12 months, five days a week from 6:30pm to 7pm. The sponsorship also includes the UK Celebrity version of “Come Dine With Me” which will run for 10 weeks from 5 January airing every Wednesday at 9pm, and the first ever Irish version of “Come Dine With Me” which will launch later in 2011.
The total Londis investment in the sponsorship and supporting campaign will be over €300K.
In addition to the new TV stings Londis will implement an integrated PR and promotional campaign which will look to build a deeper association between the sponsorship and Londis customers, offering creative in-store promotional campaigns as well as other initiatives throughout 2011. For more information, visit www.londis.ie.