Lindt launches new Excellence range

Lindt's new Excellence High Cocoa range has three varieties, each suitable for differing palates

Lindt Chocolate Ireland has introduced its latest range to market, which made its debut with a special Christmas movie screening at Dublin's Odeon Point cinema


Brand Central

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21 November 2019

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Lindt Chocolate Ireland has marked the launch of its new Lindt Excellence High % Cocoa Milk Chocolate with a special Christmas movie screening at Dublin’s Odeon Point Village. Guests were treated to an evening of prosecco, popcorn and, of course, delicious chocolate before settling in to watch the movie!

It’s widely acknowledged that dark chocolate is something of an acquired taste, so for their latest masterpiece, Lindt’s Master Chocolatiers combined the smooth creaminess of milk chocolate with the benefits of high cocoa content. The result is the Excellence High % Cocoa Milk Chocolate collection – just in time for Christmas too.

The new range includes three variants, made with 45%, 55% and 65% cocoa content, meaning there’s an offering to suit all palates. The balance of flavours in each creates a delicious creaminess not usually found in high cocoa content treats. Each one delivers on the indulgence and excellence that consumers associate with the Lindt brand, while also providing a low-sugar benefit – all without compromising on taste.

“Our overarching goal for the new range,” says Sinead Taylor, Excellence brand manager at Lindt Ireland, “is to help break the stigma of dark chocolate being ‘too bitter’ and milk chocolate being ‘too sweet’ by creating a delicious bridge between both,”

Additionally, Lindt Master Chocolatier Stefan Bruderer explains that, when it comes to cocoa percentage, the experience is entirely subjective. “Finding the perfect percentage for you is more important than finding the highest cocoa percentage available,” he says. “A higher percentage means more chocolate, and less of the remaining ingredients, primarily sugar.”

And as we well know, in the current era, reduced sugar content is a big concern among consumers.



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