Frank and Honest on a mission to plant 3,000 trees
Frank and Honest has announced a mission to plant 3,000 native trees in Ireland by Christmas. The gourmet coffee company has teamed up with the charity Hometree to plant the native trees in Moy Hill Farm in Co. Clare.
20 November 2019
Frank and Honest has announced an ambitious new project that will see 3,000 new trees planted in Co. Clare by Christmas. Together with Hometree, the project’s commitment is that the native trees being planted will not be cut down or sold for the duration of the trees’ lifetime.
Frank and Honest is asking for customers’ help on this mission; to help them achieve this goal, it’s very simple: buy a reusable cup. Currently, customers get 20c off their coffee when they bring their own cup, but now Frank and Honest is also pledging to purchase and plant native trees with each purchase and use of a reusable cup.
Hometree’s commitment is to plant trees that are to be enjoyed by all, humans and animals alike. Its motto is simple: #moretreesplease. The land is managed by Moy Hill CSA farm, with a promise that the trees will not be sold or cleared. The native trees that are planted by hometree are Alder, Rowan, Willow, Birch, Oak, and Scots Pine.