Lamb consumption on the rise

Springing up: Lamb consumption has grown by 4% over the past year

Lamb consumption figures have leapt up by 4% over the past year

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Brand Central

With the new lamb season about to commence, IFA National Sheep Committee chairman James Murphy said the latest consumption figures for lamb in the Irish market are very positive, with Kantar Worldpanel data showing an increase for 2012.  

For the 12-week period ending 20 March, household purchases of lamb totalled 2,257 tonnes, representing a 15.7% increase on 2011. 

Murphy said this good news came on top of positive figures for all of last year, which showed a 4% growth in lamb consumption for the year ended 20 March 2012. 

He added that key growth factors in the Irish market included the strong promotional activity of lamb by all major Irish retailers and a vigorous campaign by Bord Bia. 

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