Kraft-Heinz appoints new CEO

Incoming Kraft Heinz CEO Miguel Patricio joins the food giant from Anheuser-Busch InBev
Incoming Kraft Heinz CEO Miguel Patricio joins the food giant from Anheuser-Busch InBev

Kraft Heinz, the global food company which owns a large number of well-known brands including Cadbury, Jacob's Biscuits, Toblerone, Kool-aid and more, has announced the appointment of Miguel Patricio as its new chief executive officer. Miguel Patricio will take over the prestigious role from outgoing CEO Bernardo Hees on 1 July.



23 April 2019 | 0

The Kraft Heinz Company has announced that its board of directors has appointed Miguel Patricio as its new CEO. Patricio will assume the role on July 1, succeeding Bernardo Hees.

“Miguel is a proven business leader with a distinguished track record of building iconic consumer brands around the globe,” said Alex Behring, Kraft Heinz chairman. “He has driven top-line revenue growth through a focus on consumer-first marketing, innovation, and people development.

“I want to personally thank Bernardo Hees for leading the Company through its first phase,” said Marcel Herrmann Telles, referring to the merger between Kraft Foods and Heinz, which took place in 2015. “I’ve worked with Miguel over the course of the past 20 years, and he is a natural business leader. From attracting and nurturing the best talent to leading the turnaround of the AB InBev China business into the phenomenal success it is today, Miguel has one of the best brand-building minds in the industry.”

A native of Portugal, Patricio will join the Company after two decades at Anheuser-Busch InBev, where he served as part of the Executive Leadership team in various positions including global CMO, president of the company’s Asia-Pacific and North America division respectively.

“Kraft Heinz is an incredible company with iconic brands that are loved around the world,” Patricio said upon the board’s announcement. “It will be a privilege and an honor to lead such a talented group of employees as we focus on the consumer to capitalize on the growth opportunities that exist in the rapidly evolving food industry.”

“It has been an honor to serve as CEO of Kraft Heinz and to see it through its transformation over the last six years,” said Bernardo Hees. “I have confidence that Miguel and the team will take Kraft Heinz to new heights.”

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