Marketing bites
Every week we bring you a bite-sized roundup of the latest announcements, new products and events from the industry and beyond...
Print23 April 2019
Collaboration for charity at Limerick’s Little Top Café
Plant-based brand Happy Food at Home has teamed with Harper’s Coffee House in Limerick to raise money for charity. The duo’s “Go Green Sticker” campaign involves the sale of 500 green stickers at 50c each; the sale of each will be matched by the businesses. The purchaser of the 500th ticket will not only be the recipient of a hamper of Happy Food at Home and Harper’s Coffee House goodies, but will also decide which charity will receive the total €500 raised. To learn more, visit the Happy Food at Home social media platforms for more details.
Subway introduces its first-ever vegan sub and salad
Subway has introduced its first-eve vegan sub and salad, which is available in stores nationwide. The launch follows a series of successful product trials carried out in stores in the UK, as well as high demand from Subway customers on the brand’s social media channels. The brand says the decision to expand its vegan options is to do the prevailing public opinion, apparent due to the growth of “Veganuary” and the intention to cut out animal products in the coming years.
Hennessy to sponsor stage at Body & Soul festival
Hennessy has announced a new collaboration with the popular music and arts festival Body & Soul. On the Friday night Hennessy and Body & Soul present the Midnight Circus stage, which features a line-up of Irish and international hip hop acts, specially curated by collaborator Adam Fogarty. The hugely popular Hennessy Sound Lounge will return to Ballinlough Castle from 21 – 23 June.
Writers’ Tears – Copper Pot launches limited edition Marsala blend
Walsh Whiskey has released a very limited edition of it’s celebrated Writers’ Tears – Copper Pot whiskey. This rare, super-premium blend of Single Pot Still and Single Malt whiskeys was finished in five Marsala wine ‘hogshead’ casks from the Florio winery in Sicily. This is the second time that Walsh Whiskey has finished whiskeys in Marsala casks from Florio. The RRP for Ireland is €75.
Core announces winners of ‘Young Marketers’ prize for Cannes Young Lions
Ciara Shaughnessy and Orla McKinney from VHI have been named as the winners of the ‘Young Marketers’ category of IAPI’s Cannes Young Lions Competition 2019 which is sponsored by Core, Ireland’s largest marketing communications group. Shaughnessy and McKinney will travel to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. Upon arriving in Cannes, they will have just 24 hours to answer a brief set by a non-profit organisation. Attended by nearly 20,000 delegates from all over the world, it is the benchmark for the very best in global creativity.
Moo’d Irish ice-cream launches take-home range
From the green hills of Cavan, handcrafted by a group of Irish experts and enthusiasts (not to mention the cows, don’t forget the cows), Moo’d has long been serving ice cream cones, soft-serves, milkshakes and sundaes in Centra and SuperValu stores across the country. But now consumers can chill at home with the Moo’d range of take-home tubs available in their most popular flavours; Madagascan Vanilla, Mint Chocolate Chip and Cookies and Cream Gelato. The brand was recently the wiunner of a Blas na hÉireann award and two great taste awards.
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