Kleenex raises awareness

Kleenex is raising awareness of its new anti-viral tissues during the cold and flu season with a €100,000 campaign

Print

Print

Brand Central

Kleenex has unveiled a €100,000 Irish consumer awareness campaign designed to highlight Kleenex Anti-Viral Tissues as a forerunner in preventing the spread of cold and flu viruses.

A powerful strapline claims: “Kleenex Anti-Viral Tissues kill 99.9% of cold and viruses in the tissue, including the H1N1 virus – Catch it! Bin it! Kill it!” – reinforcing the HSE’s public health campaign initiative.

Kleenex will use national radio advertising on Today FM and Dublin’s 98FM over five weeks during peak colds and flu season, and subsequently sponsor Q102’s daily weather reports for  three months. 

This will be reinforced by guerrilla sampling at key shopping and commuter locations around Dublin, a national PR campaign, and POS materials.

Related Articles

KitKat launches digital advent calendar for “12 Days of Breakmas” →

Musgrave Marketplace survey reveals Christmas trends ahead of festive season →

Glendalough Distillery launches ‘Winter of Whiskey’ campaign and expands premium portfolio →

Vista Foods appoints Helen Kenny as its new MD →