Kenco Eco Refill pack
Kenco is right on track when it comes to fulfilling consumer demand for greater eco-credentials. The brand's new Eco Refill pack now offers 97% less packaging weight
12 May 2010
Kenco is set to launch its 150g Eco-Refill packs this May. Available in both Smooth and Rich Roast variants, the new Kenco Eco Refill pack offers coffee drinkers a more environmentally friendly and better value way to enjoy their morning wake up call, with 97% less packaging weight than Kenco glass jars.
The Irish launch of Eco Refill follows a successful UK launch, which has driven incremental volume both for Kenco and the pure soluble category. Look out for the “97% Less” campaign which will feature across TV, outdoor, press, radio and digital, supported by €600k investment during May and June.