Kantar Worldpanel: SuperValu remains Ireland’s number one supermarket
Retail monitoring agency Kantar Worldpanel has published its figures for the 12 weeks ending 16 July, showing further growth in the grocery retail market while SuperValu retains the top spot as Ireland's most popular supermarket.
Print31 July 2017
Kantar Worldpanel has published its latest grocery market share figures for Ireland in the 12 weeks ending 16 July. Despite deepening price inflation, the market’s growth is continuing, while SuperValu has retained its position as Ireland’s most popular supermarket for the 8th consecutive period.
The value of the grocery market rose by 2.0% during the past quarter compared to last year, with the sector worth €2.34bn over the 12 weeks – up €45m on last year.
As shoppers’ money continues to stretch further, SuperValu has increased its sales by 0.2% over the past quarter. Compared with this time last year, SuperValu’s market share has dropped 0.3 percentage points to stand at 22.1%.
“Despite a decline in the average price per pack, the market has continued to grow,” explains Cora Campbell, consumer insight director at Kantar Worldpanel. “In response to lower prices, shoppers have been putting more items into their baskets, which has kept market performance on an upward trajectory. Shoppers continue to favour retailers’ own brands, with sales growing by 3.7% and accounting for 55% of total grocery spending over the past 12 weeks.”
In second position, Tesco captured 21.9% market share, with a 0.4 percentage point lead over Dunnes Stores in third place. Value sales at Tesco increased by 2.0% during the past quarter as consumers made one extra visit on average to the retailer, and continued to buy more each time they shopped.
Lidl and Aldi have also enjoyed strong performances over the past 12 weeks – Lidl’s growth accelerated to 3.8%, with Aldi boosting sales by 3.7%. Both retailers have captured a larger share of the grocery market – Lidl’s market share now stands at 12.1% with Aldi close behind holding 11.4%.
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