Kantar Worldpanel latest: sales boost for grocery market across the board

Lidl extended its lead over Aldi in the latest Kantar Worldpanel results
Lidl extended its lead over Aldi in the latest Kantar Worldpanel results

The latest supermarket share figures from Kantar Worldpanel have been published, offering a snapshot of the retail landscape in the 12 weeks to May 2nd 2016

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7 June 2016 | 0

The latest supermarket share figures from Kantar Worldpanel have been published, showing a strong sales boost for the entire grocery market – a boost of 4% on the same period last year.

The results show that consumers are making more trips to the supermarket – four more than in the same 12 weeks last year – driving volume growth across the board. “Coupled with increased prices, this means that the average household is spending an additional €50 on groceries this year, amounting to an extra €89m for the market.”

Each of Ireland’s five main retailers has seen flat sales or a growth in the latest period. Tesco’s sales are in line with last year, with market share of just 0.3% behind SuperValu’s 22.4%.

Tesco’s shopper numbers have grown by 10,000 on last year, with 80% of households visiting a Tesco branch in the past 12 weeks. “This is the first growth in footfall for Tesco in 10 periods,” says David Berry, “suggesting its investment in keeping prices down may be starting to pay off.”

Meanwhile, Lidl continues to post impressive sales growth as more consumers choose to shop with the retailer – a record 72.4% of all Irish households shopped in a Lidl store in the last quarter, widening the gap between it and rival discounter Aldi. Sales growth for Aldi stands at 2.4% in the latest quarter – a positive step up from the previous results for April and an early sign that sales growth might be starting to improve again.

SuperValu remains in positive growth, increasing sales by 2.9% on last year – its tenth consecutive period of growth. “This has enabled SuperValu to maintain number one position in Ireland for the eighth month in a row,” says Berry, “with a 22.7% share of the market – though this share is 0.2 percentage points lower than this time in 2015.”

Dunnes Stores was one of only two retailers to perform ahead of the market this month, with sales growing by 8.0% as shoppers continue to up their spend with the retailer – the average spend at Dunnes is now €37.20, compared to a national average of €21.80. Sales first began to grow at Dunnes in January 2014, meaning that the retailer has now enjoyed 19 periods of constant sales growth.

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