Jacked-Up launches a new range of vegan jackfruit products

Jacked-Up is an exciting new plant-based range of jackfruit dishes that make mealtimes easier, healthier and tastier

With a texture like pulled pork and packed with nutrients, the range is available in Smokey Pulled BBQ, Spicy Tex Mex, and Indian Curry

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Brand Central

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12 May 2021 | 0

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Jacked-Up has released a new range of jackfruit dishes. Serve up healthier and tastier meals with the 100% vegan chilled meat replacement dish packed full of fibre, low in calories and with zero sugar or fat.

The range is made in Ireland and comes in 300g portion for two, with an RRP €3.99. The Jacked-Up range is now available in selected Supervalu stores and food stores nationwide.

The full range consists of:

  • Jacked-Up Tex Mex – Plant based meat replacement never tasted so good with Jacked Up’s authentic southwestern style. 100% vegan high in vitamin c, Soya free, source of vitamin E, low in fat and source of fibre
  • Jacked-Up Indian Curry – Be ready to be transported. Enjoy the delicious aromatic spices of our Indian curry meal. 100% vegan low in fat, low in sugar, soya free, source of fibre high in iron
  • Jacked-Up Pulled BBQ – A smoky blend of tomato and spices to create the perfect BBQ flavour in this delectable jackfruit meal. 100% vegan, source of fibre, low in fat and Soya free

Jackfruit is packed full of nutrition, is low in sugar and calories and has the additional benefit of being similar in taste and texture to a recognisable food – pulled pork – making it the ultimate meat replacement.

Vegan and vegetarian food trends have been increasing year on year as the public become more knowledgeable about the choices they have and the positive effects of a plant-based diet. Jacked-Up’s brand-new product range can be consumed hot or cold, as they are or added to salad bowls, used as pizza toppings, burger fillings, or for tacos and wraps.

The brainchild of business partners Gursharan Singh and Binu Varghese, this exciting food start-up was created in 2020 when the directors realised a clear gap in the market for healthy and tasty vegan alternatives in Ireland. Both directors have roots in India and are involved in the Asian retail sector and food distribution industry with 20 years of experience in Ireland, which provided access to an authentic main ingredient for a new vegan product – jackfruit.

Singh and Varghese have purchased an exciting meal production facility of 5,000 sq. ft. with chill and frozen storage operating under Food License.

Jackfruit is a fruit that grows from a tree in its native Southern India where Jacked-Up’s
founders first discovered it as a staple of the diet. Each Jacked-Up dish is 100% vegan (approved by the Vegetarian Society), low in fat, high in iron, fibre and vitamin E and C. A chilled product Jacked-Up has a 21-day shelf life and is packaged in environmentally sustainable packaging which is up to 85% recycled.  Every 64 grams (1/2 a cup) of jackfruit contains approximately 40 calories, zero sugar, zero fat and two grams of protein.

Singh said of the range: “Jacked-Up was born from a desire to provide a nutritional, tasty meat-replacement meal that could be enjoyed by vegans and vegetarians as well as everybody else. We wanted to be the ones to introduce this super-tasty superfood to Ireland as we couldn’t believe it wasn’t popular here.

“So, we set out to create a new vision, a new way for Irish people to enjoy meals. And not only does jackfruit taste good, it’s packed full of nutritional benefits and is the ideal meat replacement. It has a texture like pulled pork and it’s packed with nutrients. All we’ve done is add the best flavours: Pulled BBQ, Tex Mex and Indian Curry.”

“I first came up with the concept as I grew up with jackfruit in southern India,” added Varghese. “It’s so popular there, I Just knew it would also be popular here. Myself and Gursharan both grew up eating it in our families.”

 

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