Hosons Brands introduces ROY Kombucha into growing portfolio
ROY Kombucha has quickly become one of Germany’s leading brands within the kombucha category
24 November 2023
Hosons Brands is delighted to extend its portfolio of premium soft drink brands with the inclusion of one of Europe’s most exciting kombucha brands, ROY Kombucha. ROY Kombucha now joins Something & Nothing, LemonAid+ and ChariTea in the agency’s impressive offering.
ROY Kombucha has quickly become one of Germany’s leading brands in the kombucha space, from the brand’s humble beginnings in a small 10 sqm home kitchen in the hip Neukölln area of Berlin in the summer of 2019. ROY’s double digit year on year growth has resulted in the brand becoming the choice kombucha for premium HoReCa locations and retailers in all major German cities, prompting a recent move in production facility to a 300sqm brewery in order to fulfil their growing demand and scale further.
Part of the ROY success story has been credited to its clever and unique approach to merge the world of kombucha with existing categories and communities beyond their core flavours. Collaborations with some of Germany’s best-known start-ups and hospitality companies include quick-commerce hotshot Gorillas for their ROY x Gorillas Banana Kombucha limited edition in stylish black cans, a unique Coffee Kombucha with world-renowned coffee roastery THE BARN, Germany’s best-known craft brewery BRLO to create a delicious Hops Kombucha and Germany’s largest poké bowl chain MA’LOA to bring the taste of Hawaii in a can with a Pineapple Kombucha.
Ireland will be ROY’s 12th international market, a monumental feat for a brand only four years into its journey. This is primarily due to the brand’s founder, Fabio Carlucci, being recognised as one of the pioneers in the European kombucha industry. Alongside creating ROY Kombucha and KombuchaBrewingKit.com – a one stop shop for all kombucha home brewing needs – Fabio also founded an annual international conference called Kombucha Summit in 2019, which is the leading platform for kombucha brewers around the world that aims at strengthening the kombucha industry overall since its inception five years ago.
“We’re incredibly excited to welcome ROY Kombucha to the Irish market as part of the Hosons Brands portfolio,” said Danny Hogan, managing director of Hosons Brands.
“ROY is an exceptional challenger brand that is elevating the kombucha market across Europe and I’m confident they’ll be very well received here in Ireland. We have found Irish consumer’s appetite for functional beverages has increased dramatically in the past year, in alignment to the trends from the US and UK, and ROY brings both function and flavour in abundance which should bode well for the brand’s growth.”
ROY Kombucha is currently available in Ginger, Raspberry, Cucumber & Mint and Lemon flavours in One Kinda Folk, Greenville Deli, Two Beans, Gaillot et Gray and other premium retailers across Dublin.