Heavenly leads the way towards Sugarwise snack options

Sugarwise is raising awareness of sugar content in diets among families and children
Sugarwise is raising awareness of sugar content in diets among families and children

Every other day we hear of brands reducing their sugar content, but Heavenly has marked a milestone through certification by low-sugar movement Sugarwise.


Brand Central

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12 January 2017 | 0

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Baby and toddler brand Heavenly has cemented its commitment to supplying healthy low-sugar products to consumers in 2017 by becoming the first company in Ireland to be certified by pioneering low-sugar movement Sugarwise.

Heavenly, which supplies its award-winning baby and toddler snack to retailers including Tesco, SuperValu and Boots, has developed a range of healthy low-sugar snacks that were found to meet Sugarwise’s strict standards of certification regasrding quality and sugar content. The results followed in-depth analysis from Cambridge University and researchers at CalTech in the USA.

coconut-squishies-with-sugarwise-logoFrom now on, all Heavenly baby and toddler snacks willl bear the Sugarwise logo, including the award-winning Coconut Squishies, Yummy Wafer Wisps and Crispy Veggie Waffles. This mark will ensure consumers that the brand is a reputable, low-sugar option.

“Sugarwise and Heavenly are working to the same purpose,” says Shauna McCarney Blair, managing director at Heavenly. “We aim to increase the availability of lower sugar products and make sure they’re easy to identify to parents in Ireland and worldwide.

“With the alarming statistics recently released by the public health agency on the sugar content in both baby and toddler foods, not to mention the sugar-related health issues becoming more prevalent in children, such as obesity and Type 2 diabetes, it is time for companies like ourselves to take action and make healthier, low sugar foods more assessable for parents and their families,” McCarney Blair added.

The aim of Sugarwise is to promote an increase in lower-sugar food and drink options. The organisation hopes that by having its logo on packaging will make it easier for parents to make healthier choices. With More than one in five children overweight or obese when they start primary school, rising to more than one-third when they leave, Sugarwise and Heavenly believe “now is the time for parents to take action to and stop the epidemic before it’s too late.”

Over the past year, Heavenly has been working to educate both parents and childcare providers on the importance of low-sugar snacking. It has provided its healthy low sugar snacks free of charge through the “Healthy with Heavenly” campaign to organisations across the UK and Ireland. The company reports a distinct change in consumers attitudes towards sugar in this time, with many become increasingly conscious of their sugar consumption.

Vinicius Ferreira, chief scientist at Sugarwise, said that Heavenly Baby and Toddler products have “earned their place in a Sugarwise diet. “Ultimately,” he said, “we hope that other baby and toddler food brands will follow the example that Heavenly is setting, increasing the number of healthy, low sugar baby and toddler food choices for consumers.”

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