Go hazel-nuts for Coco Pops’ new flavour!

The new Hazelnut Choc Flavour Coco Pops contains no artificial colours or flavours

Kellogg’s launches limited edition Hazelnut Choc Flavour Coco Pops in Ireland


Brand Central

2 February 2022 | 0

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Kellogg’s has announced it is launching a new flavour of its much-loved chocolatey cereal. From February, cereal lovers across Ireland will be able to get their hands on the new Hazelnut Choc Flavour Coco Pops in all major supermarkets. The limited-edition cereal will be on shelves for one year only.

With 30% less sugar than other chocolate flavoured cereals*, the new breakfast option will magically transform milk into a chocolatey hazelnut flavour. Kellogg’s Coco Pops says its experts have spent over a year perfecting the new taste which combines cocoa with notes of hazelnut.

The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year.

With fans of the cereal often taking to Twitter to recommend combining original Coco Pops with hazelnut milk-alternatives, the new addition to the range is expected to prove popular.

“We are so excited to bring out a new limited edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do,” said Neil Rogers, brand and activation manager at Kellogg’s Ireland.

“We know that our fans enjoy eating their Coco Pops with hazelnut milk-alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit,’ he added.

In 2018, Kellogg’s reduced sugar in Original Coco Pops by 40%  to help families make healthier choices in the morning**. This followed a reduction of 14% in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non HFSS (non-high in fat salt sugar) cereals.

Kellogg’s Hazelnut Choc Flavour Coco Pops will be stocked in all major supermarkets across Ireland from February, RRP €4.69***.

*(Source: 30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2021. www.cocopops.com)

**(Source: Rounded to nearest 10%. Sugar has been reduced by 43 per cent vs previous recipe in 2017)

***(Pricing is at the sole discretion of the retailer)



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