Fisherman’s Friend named title sponsor of Run A Muck for second year
Challenge gives participants the option of taking part in a 5.5km or 11km course, through woodland, bogs, and open terrain
2 February 2022 | 0
Fisherman’s Friend has announced its return as title sponsor of Run A Muck, one of Ireland’s original and most popular obstacle mud run challenges, with a partnership that will include naming rights, branding and sealed sampling opportunities at the 2022 event.
Now in its second year of sponsorship, the mud run, which takes place in Coolcarrigan Estate in Kildare, will be known as Run A Muck with Fisherman’s Friend. The event was cancelled last year due to the pandemic.
The challenge, which first took place in 2010, gives participants the option of taking part in a 5.5km or 11km course, through woodland, bogs, and open terrain of a very varied nature, while encountering more than 50 obstacles.
For a family business that has been making lozenges for over 150 years, the sponsorship reinforces the key brand values – strength, friendship and authenticity.
“I am thrilled that Run a Muck is coming back in 2022, the last event occurred just before the country went into lockdown, so it is refreshing to hear it’s back and even more so that there is appetite for the challenge, with over 75% of tickets already sold,” said Jon White, regional business manager of Fisherman’s Friend.
“For Fisherman’s Friend, it is important to maintain a strong presence across the Irish market and to align the brand with activities that are reflective of our values. The right partnerships are crucial in driving trial and growth and are a chance for us to remind customers of the depth of range and strength of Fisherman’s Friend.”
Run a Muck with Fisherman’s Friend is open to those aged 16 years and over, and takes place on 5 March 2022 in Coolcarrigan Estate, Naas, Co. Kildare. Registration is limited in 2022, with the decision to cap the number of participants made largely as a covid precaution, but also to help achieve an optimal experience for everyone involved.
For more information visit Fisherman’s Friend Ireland on Facebook, Instagram and Twitter: @FishermansFriendIreland or www.runamuckchallenge.ie. Fisherman’s Friend is distributed by Valeo Foods in Ireland.