Go Ahead! and Curves team up to flex marketing muscles
19 January 2011
Ireland’s healthier biscuit brand, Go Ahead!, is teaming up with Curves, Ireland’s largest women only chain of health and fitness clubs, to offer consumers an exclusive deal for 60% off the Curves joining fee and your first 30 days free*.
Consumers can get their new year off to the right start by picking up a Go Ahead! snack in-store and taking their till receipt to any Curves club nationwide to avail of the offer.
Go ahead! has carefully selected a balance of ingredients to create its on-the-go range and now its golden baked bars with a tasty fruit filling, contain 50% less saturated fat, as well as having no artificial flavours or colours. In addition to the reduced saturated fat, the reformulated range will now contain a selection of vitamins including calcium, iron, niacin, riboflavin (B2), vitamin B12, vitamin D, vitamin B6 and thiamin (B1).
The Go Ahead! range includes Go Ahead! Crispy Fruit Slices (Apple & Sultana, Orange & Sultana, Forest Fruits); Go Ahead! Yogurt Breaks (Forest Fruits, Tropical, Blueberry and Strawberry); Go Ahead! Bakes now with 50% less sat fat (Raspberry, Apple and Strawberry); Go Ahead! Golden Crunch. For more details visit www.goahead.co.uk
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