Glanbia launches Avonmore Lactose Free Milk
19 May 2009 | 0
Glanbia Consumer Foods has launched new Avonmore Lactose Free Milk; providing all the taste and goodness of Avonmore Low Fat milk, lactose-free. An estimated 13% of the Irish population believe they have a dairy intolerance, with a further 19% unsure. Many consumers use non-dairy alternatives, such as soya milk, which can result in daily compromises on nutrition and taste. But with only 1.5% fat, plus calcium, protein and vitamins B12 and B2, new Lactose Free Milk offers the same benefits as Avonmore Low Fat Milk. Avonmore’s flagship sponsorship of Weather-Line across RTE, TV3 and TG4, supports the launch, with promotional press activity and strong in-store presence.