Summer of fun at Gala Retail

€80,000 worth of prizes given away to loyal customers of Gala stores throughout the country

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Brand Central

9 September 2022 | 0

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Gala Retail customers have had a summer of fun this year, with the group giving away €80,000 worth of prizes to loyal customers of Gala stores throughout the country and entering its second year of partnership with Starcamp Ireland, as sponsor of its Summer Camps taking place in more than 250 locations across Ireland.

The summer of fun kicked off back in May with the ‘Summer Days’ promotion which saw Gala customers given the chance to win passes to some of Ireland’s most popular family attractions. Gala customers who spent over €10 in participating stores were entered into a draw for the chance to win a family day out to Tayto Park, Fota Wildlife Park or Dublin Zoo this Summer. €30,000 of family pass prizes were given away, with a winner selected from every participating Gala store.

In June, Gala Retail customers had the opportunity to ‘Getaway with Gala’. Teaming up with IrelandHotels.com for the in-store promotion, the Gala Getaways giveaway gave Gala shoppers spending over €10 in participating stores entry into a draw to win a €250 ‘Go Anywhere’ gift card to put towards a staycation at one of the hundreds of Irish hotels and guesthouses partnered with IrelandHotels.com. A winner was picked from every participating Gala store, with a total of €40,000 worth of staycation gift vouchers awarded to lucky customers this Summer.

This summer also saw Gala enter its second year as headline sponsor of Starcamp Ireland, Ireland’s number one children’s activity camp, supporting Starcamp in its delivery of activity camps all across the country and providing over €10,000 worth of prizes for participating children and their schools. Starcamp with Gala Retail Summer Camps have taken place in more than 250 locations across the country this Summer, hosting almost 30,000 children.

As summer comes to a close, Gala is preparing to launch its autumn/winter marketing activations, in addition to continue its support of charity partner, Special Olympics Ireland.

 

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