Petits Filous packs in the vitamins with nourishing NPD

Petits Filous Vitamin Rich comes in Strawberry & Beetroot and Apricot, Peach & Carrot flavours

Petits Filous Vitamin Rich comes in Strawberry & Beetroot and Apricot, Peach & Carrot flavours

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Brand Central

9 September 2022 | 0

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Ireland’s number one brand in fromage frais kids’ yoghurt*, Petits Filous, is once again at the forefront of category innovation with a game-changing new launch of nutrient-packed drinkable yoghurts, designed to help children increase their vitamin intake.

New Petits Filous Vitamin Rich which launched on 12 September, is set to revolutionise the category as the first yoghurt to blend fruit and vegetables together in a drinkable format.

The range will land in major retailers across Ireland in two delicious flavours: Strawberry & Beetroot and Apricot, Peach & Carrot. With no artificial colours or flavourings, each yoghurt is blended with fruit and veggies and has been fortified with calcium, Vitamin D and Vitamin C*.

The tasty snack taps into the growing demand for portable, on-the-go options, with expertly designed packaging and yoghurt that lasts for eight hours out of the fridge. The brand is so confident the new additions will be a hit that it’s offering a bold ‘Love Me or Your Money Back’ promise** on every pack for the first three months on shelf.

Available in a fun, drinkable format that’s perfect for little hands, it’s great solution for incorporating extra goodness into kids’ diets.

*(Source: Nielsen – Scan Track, total coverage including discounters, Kids Yoghurt category, we 29.01.2022)

 

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