Takis launches new Smokin’ BBQ flavour
Print24 June 2026
Takis has recently launched a Smokin’ BBQ flavour.
The new flavour is a ‘milder alternative that still delivers full Takis intensity but without the high heat that can deter more cautious shoppers’.
According to Takis, building on the brand’s exceptional momentum – it is now worth over $4 billion globally and the fastest‑growing name in the UK tortilla segment – the new flavour is designed to drive deeper category penetration by dialling back on the spice, whilst retaining the brand’s iconic intensity.
In doing so, Takis Smokin’ BBQ removes a key barrier to entry and opens the door to a broader audience ready for bold flavour on their own terms, the brand noted.
Recent research
The launch comes at a time when Takis ‘continues to outperform every major competitor in the tortilla category, delivering over 48% value growth and in excess of 81% unit growth*.
Awareness, consideration and repeat purchase are all climbing sharply, with data showing that once consumers try Takis, they exhibit strong levels of loyalty, the brand noted.
Takis Smokin’ BBQ has been developed to accelerate that conversion by offering an intense, flavour‑first experience that appeals to consumers keen to try out the latest release from a brand they already trust.
UK’s ‘strongest flavour trends’
Takis Smokin’ BBQ ‘taps directly into one of the UK’s strongest flavour trends – with BBQ enjoying significant growth across retail and out‑of‑home – by combining the comfort of familiarity with the excitement of a modern twist.
The brand noted that with 59% of shoppers saying their snack choices are influenced by either familiar or new flavours, and younger consumers actively seeking new experiences, Takis Smokin’ BBQ delivers what the brand calls “safe adventure” – a sweet, smoky, mildly spicy profile that broadens the brand’s reach without diluting its trademark intensity.
Consumer testing has shown that there is strong appetite for the new line with 80% of respondents agreeing that BBQ feels highly differentiated within snacking, 61% rating the product as appealing, and one in two expressing clear purchasing intent, it added.
Fully HFSS compliant, and available in 55g price marked packs, 55g, 100g and 180g formats with MRRPs ranging from £1.25 (approx: €1.45) to £2.99 (approx: €3.45).
Takis Smokin’ BBQ is ‘set to give retailers a high‑impact, high‑intensity addition to their snacking fixture’.
For further information, and where to buy, visit: www.takisgb.co.uk.
*Circana Total Market – 52wks ending 23/11/25.
Read more: Takis Blue Heat brings bold flavours to snack aisles
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