Takis Blue Heat brings bold flavours to snack aisles

Blue Heat Takis

The 'cult' favourite Takis is spicing up snack shelves with the launch of Blue Heat, the latest bold addition to its popular range of rolled tortilla chips

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Brand Central

Read More: Blue Heat Takis Gen Z Takis

The fastest[1] growing snack brand with cult following, Takis is set to spice up aisles up and down the country with the launch of Blue Heat – the latest addition to its bold and intensely flavoured range of rolled tortilla chips. 

Following huge success in international markets, the striking blue snack that is the brand’s number two flavour in the US, [2] are now available nationwide and are rolling out through both grocery and convenience into March.

High demand

The launch taps into the continued demand for spicy snacks in the UK. 

The bagged snacks category continues to grow and is now worth €5 billion in value [3], and within that, the ‘Heat’ segment is out-performing total crisps at +9% value sales in the last year [4]. 

Takis is perfectly placed to cater to this demand as the brand is outperforming the market, growing in value sales by 10% in the last year [5]. 

“There is no denying that UK consumers love a bit of spice. Gen Z in particular are leading the way with this and becoming more adventurous in their snack options,” said Becky Allan, marketing manager, Takis.

International markets

Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. 

“With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers and drive further growth within the category,” said Allan.

Already a fan favourite across the globe, Takis Blue Heat delivers an explosive combination of chilli and lime flavours, designed for those who crave adventure in their snacking experience. 

The bold new offering joins the brand’s popular lineup, which includes best-sellers Fuego and Dragon Sweet Chilli.

Takis Blue Heat 100g will land in Tesco Ireland stores from 17 March, and Supervalu and Dealz also in March. RRP €3.

[1] Cricana – Total Market – Total Sharing Crisps By Major Brand – 12wk w/e 24/11/24)

[2] Barcel Internal Sales Data USA 2024

[3] Circana – Total Market – Total Crisps, Baked & Snacks – L52 w/e 24/11/24

[4] Circana – Total Market 52 &12 w.e 24.11.24

[5] Circana Total Market – Total Takis (52wk: w.e 24.11.24)

Read More: Blue Heat Takis Gen Z Takis