Frank and Honest Coffee announces high-profile 2FM sponsorship

Jennifer Zamparelli's 2FM show is to be sponsored by Frank and Honest coffee

Frank and Honest has been announced as the sponsor of the Jennifer Zamparelli Show, which airs every weekday morning on 2FM.

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1 October 2019 | 0

RTÉ Media has announced Frank and Honest coffee as the sponsors of Jennifer Zamparelli on 2FM. The sponsorship of the three-hour morning programme, which airs weekdays from 9am – 12pm, will begin on 23 September and run for 12 months.

The deal, brokered by Core Sponsorship, includes 50 x 10 second sponsor-credited stings per week, 21 sponsor-credited promotional spots across the 2FM schedule plus podcast and homepage sponsorship.

Tara Farrell, radio and audio sponsorship manager, RTÉ Media Sales, said the deal is further proof that 2FM is a draw for major brand partnerships. “We see this as a natural coming together of two brands who are both frank and honest,” Farrell quipped.

Rosemary Walsh, marketing manager, Frank and Honest Gourmet Coffee Company, expressed delight at the new deal. “Our ‘Frank and Honest’ approach to our great tasting coffee compliments the straight-talking Jennifer Zamparelli,” said Walsh, “and we are confident that it’s a great fit for the brand. We look forward to bringing this winning formula to the 2FM airwaves.”

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